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Describing An Auto Responder An Auto Responder stays in contact with your customers, prospects, or clients. In a nutshell, this is an e-mail system that maintains contact with those who have subscribed to your lists. You simply place the information or links that you have created already in to the Auto Responder. There is no easier way to keep in touch with your list. What It Is That You Need To Send To Your List? According to the most experienced Network Marketers in the world, what you must be sending your prospects, customers, or clients is value! Yup, value! Offer information that will grab their attention an interest them. For example if you run a website that sells golf balls, then you should offering information about how to improve their chipping, driving, putting or accuracy in general. Tell them who won the Masters or who is on their way to becoming the next pro. Understand? You know they are interested in golf – so continue to send information that is golf-related. Not too much – once a day is usually the absolute max. Same concept when it comes to Network Marketing. Offer value. Send information that captures the readers attention. How to start a website. How to drive traffic. How to sponsor more reps. How to attract people your network. This is the type of information that you should be providing in your Auto Responder because it is exactly what they want. They will no longer be looking everywhere on the Internet for this type of information. Why Are Auto Responders Important? This is a question that would take many articles to give you the all of the reasons. However this article will go over the basics. Your Business Works On Autopilot.Seriously. When people enter your website and opt-in to your newsletter, the information that you have already prepared will be sent to them – on their schedule. Can you imagine personally explaining every piece of information to every single person interested in your business? Communicating over the phone, in an e-mail or over a video chat. No way! There isn't that much time in a day! An auto responder simplifies everything for you. All you must do is enter the info one time, and it is sent only to the people who ask for it – all while you are are at your vacation home! You Build Relationships On Autopilot. Yep. Every time someone opens an e-mail with tons of information and value in it with your name and face shown all over it – people begin to like and trust you. They see you as a leader and are more open to doing business with you – you obviously appear to know what you are doing. Never forget, business is all about relationships. Without them, your business is dead! Make Money On Autopilot. Yup! If you are offering value to your prospects by placing affiliate links, with a price tag - then when they click the link and make a purchase, you receive a payment. It is that simple. Only include links that pertain to the niche that they signed up for. Do not offer links where people can buy baseball bats when you should be offering info about hot air balloons. Make sure you stay on topic! There Are So Many, Which Auto Responder Should You Use? That really is personal preference. The most well known are Aweber, GetResponse, and iContact. There are a ton more to choose from. All of them can at least do one thing – send pre-written e-mails to prospects and follow up with your clients and subscribers. Some have more features than others – and because of this, they charge more. Just be aware that if you truly want to dominate in this industry, Auto Responders are a must. It's a must.
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