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Click of a mouse, delivered to your door. Today, online shopping for clothes, books has long been commonplace, while in line to buy , Washing machines, refrigerators, air conditioners and other large home appliances, has become a new choice of many consumers. At present, there have been a sophist domestic mall, century electric network, the new seven-day direct marketing network appliances, the new egg net with some well-known and influential B2C website, and in just the past National Day Golden Week in appliances Assigned to one of the "big cake." Guotai Junan a study, the current national household appliances online shop has more than 1000, 2008, sales of home purchasing power of about 20 billion yuan, is expected to exceed 40 billion this year. These enough And Suning Appliance big chains such as high tension. Online shopping challenge "Su beauty" Surge in the number of Internet users is a reminder hot home market, an important factor in purchasing power. At present the total number of Chinese netizens reached 298 million, while 2008 has more than 55 million consumer Internet shopping, the domestic market followed the rapid development of online shopping. After pre-market training, the 25-year-old to 35 year olds to become the main force in home appliances online shopping. Electrical network, according to survey the century past, 30% of online shopping had not seen the product to the store this year, this proportion had grown to 45%. It is estimated that up to 40 this year, with annual sales of Jingdong Mall billion, will reach 10 billion by 2010. The development of channels of the best traditional home appliance sales business to break 10 billion from the creation of general use for 15 years. This year, home appliance chain of the B2C site from the "hostile attitude", you can see really gaining momentum B2C website. Head of a domestic TV brands, told reporters, as the sales price of B2C sites was significantly lower than GOME, Suning, Gome, Suning has called this year the brand to require appliance manufacturers may not supply B2C website. However, the face of such vast business opportunities, household electrical appliance enterprises impossible to comply with Gome, Suning's "ban order." In fact, in Beijing and Shanghai, a market, the brand plans to increase online sales this year, 10% of total sales. The other hand, "Su beautiful" traditional home appliance chain giant rivals in the face of online shopping such a rapid development momentum, and take corresponding measures, such as the Internet have opened their own shop, to speed up The promotion of business dynamics. However, as the operating entity trapped in the line, superior resources can not be used exclusively for online business, run not achieve the desired effect. Cheap easy to become a magic weapon Chain giant pressing harder and harder to face, B2C website how to do? "Our biggest competition is the price of weight." Century CEO Zhi-wide electrical network, told reporters. From the company's television, , Air conditioners, refrigerators, washing machines, mobile phones and other six categories of electrical appliances online sales business point of view, the average selling price lower than the 10-15% of home appliance chain. Large size Price difference even up to 2,000 yuan. Guotai Junan also believes that the biggest advantage of home purchasing power is low, and its price advantage there is further room for improvement, mainly depends on the depth cooperation with the appliance manufacturers. Zhi-All admit that the same product, home appliance business B2C sites is significantly higher than the supply price of Gome, Suning high, while strengthening control over the retail price of B2C Web site efforts required B2C website in accordance with the uniform retail price to sell. However, B2C Web site eliminates the need for physical chain store's rent costs, manpower, promotion and logistics costs are also relatively low. Therefore, the final product retail prices Gome, Suning is still low. Currently, the price advantage is the home network B2C online shopping present survival. Currently, many major appliances B2C website has established a comprehensive supplier of direct supply agreement. By working with manufacturers to focus on the big purchases and saved into the store fees, home purchase power from sources and channels mall both guaranteed cost reductions, home appliance chain enterprises to gain more than the price advantage. I am an expert from computer-system-software.com, while we provides the quality product, such as Exercise Fitness DVDs , Animation DVDs, Microsoft Office OEM Software,and more.
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