Three policies in the real implementation of the process of landing, but also encountered some real hardship. Currently, the company greatly promoted the "TM" in fact there are many restrictions, "Energy Huimin" far less air-conditioning products manufacturers main push sales of products, home appliances to the countryside during some banner of "home appliances under the villages, "the name of, trafficking in fake and inferior products ... ...
Self " Bringing home appliances "Policy implementation" Projects that benefit the energy-saving products
"" TM to "And Waste Management policies were introduced." TM "major cities for a relatively mature consumer market," Energy Waste Management "project will promote energy-efficient products on the high energy consumption products," TM. " This three policies in bringing more benefits and choices of consumers, but also for rural, urban consumption has injected new vitality, while also promoting the upgrading of industrial structure and household appliances escalation. However, in Chengdu, three policy the process of implementation of the real ground, but also encountered some real hardship. Currently, the company greatly promoted the "TM" in fact there are many restrictions, "Energy Huimin," much less the sales of air conditioning products manufacturer main push products, home appliances to the countryside during some banner of "bringing home appliances" in the name of, trafficking in fake and inferior products ... ...
TM to new restrictions limit the time for redemption
5, the State Council executive meeting decided, in Beijing, Shanghai, Tianjin, Jiangsu, Zhejiang, Shandong, Guangdong and Fuzhou, Changsha and other 9 cities TV,
Refrigerator , Washing machines, air conditioners, computer Category 5 appliances "TM" pilot, the city is not in the context of pilot cities. Even so, the company has a rapid response, each for the array, start appliances "TM." The reporters found that "household appliances TM" is not only time but also the brand and model restrictions. A consumer that this is actually a disguised promotion.
6 20 to 21, Skyworth start in Chengdu city "TM." The public can Jiujia Dian include
TV , Refrigerators, washing machines, air conditioners, rice cookers, induction cooker, electric fans and other categories (good and bad) discount to Skyworth recycled. Sichuan Skyworth relevant person in charge of marketing told reporters two days "TM" activities are very good, the Sichuan region of 2,000 units. For activities carried out only two days, he said: "Chengdu is not the country as pilot cities, all subsidies were provided by enterprises themselves the burden of household appliances now have been relatively thin profit, long-term subsidies, the enterprises themselves can not afford another, do not want consumers create a more psychological. "while the other brands" TM "are short-term activities, such as
Hisense "TM" campaign extended from July 10 to 19, the Panasonic "TM" are carried out in July.
In addition, trade-in of the "new" do not want to change to change, although each brand is not high on the Jiu Jiadian requirements, color TV, refrigerators, washing machines, air conditioners are basically no matter the size, brand, access to the same discount, but has made a redemption of the new restrictions. Such as Hisense, "TM" campaign for the establishment of a limited redemption area, regardless of size, all discount Jiu Jiadian 700 yuan; plate is Jiujia Dian District, regardless of the size of redemption to redeem all the specified models of discount 200 500 yuan; and redemption 55 inches blue media LED, 55 be slim large flat discount of 2,000 yuan. Cool off purchase products Zeyi Skyworth TV and the power to open the main LCD, including a number of new products, such as the 51 listed 03 new series, is not limited
Sell . The TCL's Internet TV is a "renewal" of the main product. Panasonic's "TM" is a product that is limited to 42S10C.
A brand marketing manager also said the redemption products are the main vendors pushing products or new products, and in most cases, the high-end models, "many products the profit is too thin, do TM to business can not afford, so redemption profit margins are relatively large inventory of products or larger, need to do promotional products. "industry also said that the" TM "is not the pilot in Chengdu, there is no state subsidies, business In fact, taking advantage of the activities launched in the previous promotions no different.
No big improvement in sales of energy-saving air-conditioning
From June 1, the state policy of energy-efficient air-conditioning subsidies for the official start. The city's factories, stores quick response, immediately began to subsidize energy-saving products, sales, and has more than a month, although sales of energy-saving air-conditioning than in the past has increased, but not as sales in all the main vendors pushing the air conditioning products.
It is understood that market sales of energy-saving air-conditioning subsidies are one, two energy-efficient products, so most prices are more than 2000 yuan, for example, a 1P hang hang two energy efficiency in the enjoyment of the state subsidy policy price of 2900 yuan, and 1P DC inverter a main marketing hook for the factory model, price is only 3,080 yuan, the difference is small, the intensity of the promotion of manufactures high prices and state subsidies after the price of energy than air conditioning, more competitive force. I am China Crafts Suppliers writer, reports some information about global kitchen knife , peeling knife.
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