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Need to reassess the value of home appliance chain homogeneous competition by sgbvdf asga
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Need to reassess the value of home appliance chain homogeneous competition by SGBVDF ASGA
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| Article Posted: 07/30/2011 |
| Article Views: 67 |
| Articles Written: 2044 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 808 |
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Need to reassess the value of home appliance chain homogeneous competition |
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Business,Business News,Business Opportunities
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Although Consumption Is a socio-economic Mirror Child, but the change is far from simple supply and demand. In the overall economic environment for the better, for the study of consumer behavior even more important.
In a sense, the global market trends are reflected in the country. Emerging markets for the importance of transnational retail enterprises, no less than domestic consumption potential second and third tier cities;
PE The acquisitions have blurred industry boundaries, similar to domestic firms are keen to diversify; more crucially, whether in China or the United States, once regarded as the core competitiveness of the "price" and "standard" two weapon, the importance of began to fall, which will re-revised
Retail Of Business model And positioning. Once Wal-Mart is the world's retail industry benchmark, suddenly found pride low prices side effects? Low-end image of the flow of large numbers of competitors, customers, regardless of their opponents singled out for better
Service Provider or consumer trendsetter. Wal-Mart opening more than one year same store sales growth, from the past 10 years, plummeted 5.2% to 1.3%, while rival Target's rose 4.6%, Costco actually a staggering 6%.
The outside world is still not clear slowdown in North America, Wal-Mart store openings, and the type of goods according to customers how the effectiveness of the major changes, but out of a single, low enough to resolve even the United States learn from Chinese counterparts.
Drama Nature, in addition to performance on the situation in different enterprises in China are also facing similar troubles.
Home Appliances The leading chains States United States Electrical Start new understanding not only the scale of sense, but also strive to meet the increasingly high-end source of profits of reality. Eagle Electric is both bold and innovative spirit, the United States is the country trying to get rid of the pressures of the current profit model, which is basically the same idea, and Wal-Mart. Problems between the two is that the market has finally emerged in a long time the importance of other factors than price, not to make a change will not be able to upgrade the environment in consumer life.
Sales or employee, whether Salary The boom reflects the degree of both shows
Electronic The great potential of consumer goods, this potential needs to release the appropriate channels. If you take the traditional sales channels, Gome Home Appliances coverage
Notebook Or Router Undoubtedly Biwoerma 4,000 U.S. dollars but sell a piece of Cartier
Watches To be more natural. In fact, the characteristics of consumer electronics is that the product will not be significantly different from the high-low-end result of consumers. In other words, countries like the U.S. store easier to find a balance among price and brand.
Traditional home appliance and 3C ( Communicate , Computer, consumer electronics) products compared to the "non-buying is not" one-time strongly evocative. Upgrade in consumption caused by "quality, personality is more important than price" before the trend, 3C as a repetitive purchase of fast moving consumer goods market with greater capacity. From the home appliance chain store business strategy, the traditional profit-oriented structure of household appliances can not afford the home appliance chain stores have been aggressive expansion strategy, the transition to a more high-end products in the profits and brand image can be formed between the benign
Cycle . To countries the United States? Microsoft, States United States? Dell
Cooperation To mark the product structure adjustment, the significance and strategic level not only in business but by the traditional household appliances with the integration trend of 3C products to promote. Different from the U.S. market, the domestic do not currently exist BESTBUY, CIRCUITCITY such a scale and professional advantages of an integrated e-stores, has basically covered the key markets of the home appliance chain stores a natural choice for new channels.
From the market concentration of view, home appliance retail chain industry, higher than the average, but still can not conceal the homogenization of competition. From the product range, store positioning to sales practices, except between stores
Foreign almost impossible to distinguish. Stores have so much customer loyalty than that of the lowest price ever loyalty. Wal-Mart in the case of market failures around the globe have shown that consumer behavior is at the critical period of reform. From the perspective of domestic demand, home appliance chain industry to jump out of "price first" cycle. Interestingly, the integration instead of the traditional market segmentation decisions, deal with this period of change is the best strategy. As a general idea of the 3C products and marketing to reshape the traditional high-end home appliances isolated image. I am China Furniture Manufacturer writer, reports some information about bape sweater , hi cut brief.
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