Ten domestic brands if a segment of the championship, then the foreign brands in the Chinese market will be at a loss. Of course, the segment is really a sword, but with this the sword, suffering fatal injuries to foreign brands is too early. Undeniably, in order to time, this success may be of passing day.
Companies are always struggles growing maturity.
For the first time made Mobile Peak period, the war between foreign soil is comprehensive. As the overall strength difference between the hanging beads and finally lost all domestic mobile phone is rational.
That fails, to the greatest revelation of domestic brands is: To avoid edge foreign brands, market segments, abandon all-out offensive, launching the "guerrilla warfare" by the local leader of the strategy, a full battle, the ultimate total victory.
In the subsequent period of relative quiet, domestic brands market segmentation of exploration began, gradually build its own expertise to. Such as smart phones,
Shenzhen The Yulong Cool, Taiwan's Dopod, now has become climate, professional orientation and image of the smart phone, be more successful. In addition, voice Wang Jin, Wang stocks mobile phones, once the rage, to help Jin camp among the domestic first-class brand. BBK's OPPO music phone, after a series of promotion, gradually established the first domestic mobile phone brand's image, diverting some of
Sony Ericsson's customers. Chang Ultra long standby mobile phone, opened up a special
Sell Market, because not long standby, foreign brands are becoming shorter board and a nightmare. CLP
Communicate The VEVA female luxury jewelry phone
TCL Girls phone, all target specific consumer groups, a strong market segments.
In the segment, the domestic emerging Spark Negative effect and Precaution, after facing foreign brands, domestic brands will not be a brand to a model of face to face competition, but many market segments of many machine brands type of machine the sea war. How strong foreign brands, and perhaps last, "fists face of the four legs."
Many new national brands, not blindly, but to cut into the segment as a weapon. If the previous two years based Qi, exclusive smart phones; the recent listing of cool scenery in the nest than, exclusive music phone in the field; upcoming with the continent, focusing on areas of intelligent 3G mobile phone. These new brands have great ambitions to do all that the area of market segments, "Champion." For foreign brands, this is the worst. If there are ten segments of domestic brands become the champion, then the foreign brands in the Chinese market will be at a loss. Of course, the segment is really a sword, but by virtue of which the sword, suffering fatal injuries to foreign brands is too early. Undeniably, in order to time, this success may be of passing day. At present, the domestic brands gradually surpass the current signs, it is already a strong evidence. Of course, some domestic brands has become all the climate, such as Lenovo Mobile, Tianyu, while the use of market segmentation, while a full scale war, the market share is steadily increasing, and
Motorola , LG, Sony Ericsson has gradually trend rival.
Cool Chairman Chen Kaifeng told reporters that more than: market segment is just beginning. If, before the market segments of domestic brands is a spontaneous act; and now, being transformed into a conscious, market segments are becoming skilled hands of domestic brands offensive weapons.
This year, China entered the 3G era, this market segment for the domestic brands build a broad platform. Operators to customize the depth of the final analysis, is to satisfy the different demands of consumers, in essence, is the market segment. Perhaps it is in pre-operator Jicai tender, domestic brands can win round one of the reasons. I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as water based oil paints , chemical glass etching.
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