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Bosideng four seasons of winter clothes fashion to expand the territory of the king by rtryu weyhjk





Article Author Biography
Bosideng four seasons of winter clothes fashion to expand the territory of the king by
Article Posted: 07/02/2011
Article Views: 59
Articles Written: 1331
Word Count: 560
Article Votes: 0
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Bosideng four seasons of winter clothes fashion to expand the territory of the king


 
Business,Business News,Business Opportunities
March 28, the 18th Chinese Clothing & Accessories Fair in Beijing China International Exhibition Center (New Hall) opened, the international situation will reach their full fashion big edge, the whole garment industry out of financial crisis of winter hibernation period showed steady rise of the activity. Bosideng bring its world famous Bosideng MEN'S, BOSIDENG VOGUE, Flying Snow (SNOWFLYING), Bingjie other sparkling debut, category across the winter clothes, casual wear, men's, women's field. CHIC, won the men's Bosideng generous, casual wear and down three more than 1600 square meters exhibition stand, creating exhibition booth area is the highest brand. Strong R & D and a huge amount of market opportunities have attracted many professional visitors and buyers to visit arrange with franchisees.

Bosideng with Down started 15 consecutive years of sales ahead of the country, is the only world famous brand apparel industry is the world's best-selling winter clothes brand. Relying on the revitalization plan of textile restructuring in recent years diversified Bosideng committed to open, every move with the industry-oriented means. The Bosideng pushing Bosideng Men, BOSIDENG VOGUE fashion urban style, SNOWFLYING class casual clothes and other non-down four seasons of new products, once again the focus. Vice President of China National Garment Association, Bosideng chairman Gao Dekang, said: "Bosideng Four Seasons of change in the situation in the final analysis is to allow our high quality products to serve consumers throughout the year, this is our vision , it is our mission. "He suggested that professionals and the public must look to the Bosideng Hall:" We are seriously in the Four Seasons products have been more solid, the spirit of refining to do down to the Four Seasons Apparel of products. "

High Dekang that this round of adjustment of the global economy coincided with the overlap of domestic economic adjustment, the apparel industry to speed up the process of industrial restructuring, have independent technology, there own brand and own marketing network, levels of management and market development capabilities and strong Company will establish its own competitive advantage. It is understood that the successful operation while Bosideng Men, Bosideng will set up a professional team this year, the operation of urban fashion style brand - BOSIDENG VOGUE and SNOWFLYING casual wear. Bosideng style will be fully integrated brand positioning, design and development, channel access, to ensure that products and the different styles to meet the level of consumer demand. The next three to five years, Bosideng intends to non-Down's total business sales ratio improved to about 30% of the transition to an integrated world-renowned clothing brand operators.

Fashion observers believe that competition in the modern clothing brand has been out of the market early in order to compete in the era of dominant elements, systems integration and professional competition, two-way division of work being integrated into the development of a new dynamic clothing. Integration of global perspective Bosideng brand resources, promote industrial upgrading, expansion of the four seasons of fashion brand territory, taking in the Chinese clothing brand to the high-end value chain "go to", to the international market "going out" the forefront of their try to think a breakthrough worth learning.

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