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After Sales Process - The Route to Better Customer Retention by ajax z





Article Author Biography
After Sales Process - The Route to Better Customer Retention by
Article Posted: 06/15/2011
Article Views: 65
Articles Written: 5233
Word Count: 349
Article Votes: 0
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After Sales Process - The Route to Better Customer Retention


 
Computers
Have you ever witnessed an agitated customer after a service delay? It certainly leads to frustration when customer service representatives take more time than necessary to address a customer’s issue, and often results in the customer returning home unsatisfied with the service provider. In business, it is always essential to keep existing customers content and simultaneously generate new clientele. Hence, enterprises should take care that in the process of procuring a new client, the existing one is not lost. Aggressive marketing strategies often fail if there is no quality after the sales process ends.

Many eminent companies tend to overlook the possibilities for business extension and productivity that a systematized after sales process might result in. A few benefits that your business may accrue include minimized after-sales overheads, better customer retention and increased market share. Today, several web based after-sales management tools have been designed in order to track after-sales services. A few components of the systems are:

*  Warranty tracking * Product performance * Inventory management * Monitoring the performance of repair channels * Escalation mechanisms * Call allocation and logging * Reverse Logistics Management * Service claim handling

Innovative solutions are now available for the after sales process using Cloud processes. Service providers using this technology are better able to rationalize, optimize and automate a continuous after sales business flow. It brings together the total value network and all other collaborating systems and bodies. Other benefits incurred from the process include continuous visibility, real time information and quick access to all important data pertaining to after sales management.

The new age after sales solutions work faster than human staff and at a reduced cost. Other advantages are:

* Better customer satisfaction * Cost minimization by 10 to 50 percent * Lead time reduced by 20 to 50 percent * Improved control

In today’s competitive world, attention and focus needs to be given to the after sales process. These latest tools using Cloud processes enable a company better detailing and increased customer retention.

Know more -business travel expenses , public sector efficiency

Related Articles - after sales process, Reverse Logistics Management, Cloud processes, business travel expenses, public sector efficiency,

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