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The art of website designs is a very interesting one because a designer can come up with a huge variety of sites for many different purposes. However, there are a few rules that a designer has to follow because they have the ability to determine the usability and therefore the popularity of the site. Read on to find out about them. It is a given that the website should be attractive and eye-catching. There are so many nice looking sites on the internet that yours will have to have something unique in order to stand out from the crowd. You can play around with different fonts and colors in order to come up with something that looks good and is easy to read. Of course, you need to be careful that you don’t spoil the look of your site with too many clashing colors and fonts because the result will be visual chaos. Your customers will not know what exactly you are trying to sell them. Do not give in to the temptation to use more than three colors at the very maximum because an extremely colorful site looks plain silly. Also, you should be careful to have your font size reasonably large so that people can read the content very easily. There should also be proper contrast between the color of the page and that of the content so that it is easy to read. Your website designs should never be cluttered because that can be very off-putting for a visitor. People visit sites in order to get information and the eventual purpose of this is to make the person spend money. Proper page layout will ensure that visitors will get the information they require. There should also be a clear call to action in the form of buttons saying ‘Buy Now’, or ‘Buy Here’, just to give two examples. This should be clearly visible because this is after all most likely the main purpose of the site and there is no sense in being shy about it. There are many eye-catching graphics available to designers today, Flash for instance. It makes the site visually arresting. At the same time, you should remember a major don’t concerning Flash which is that you should never overload your site with it because it will make the site slow to load. Limit its use to small inserts of animation to illustrate certain important points and always make sure that the Flash you use is optimized. The content of your website is very important for its eventual success because visitors will only keep coming back to the site if they have interesting material to read or see. Outsource this if necessary, but do not neglect it. Your website designs should always be done taking into account Search Engine Optimization (SEO). It is a big negative if you ignore this because this ensures that your site has great visibility. Keep these dos and don’ts firmly in mind so that you always design excellent websites.
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