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Integrated ceiling cottage industry the pain of many closed-name issue soon - China mud pumps by wgre vdv





Article Author Biography
Integrated ceiling cottage industry the pain of many closed-name issue soon - China mud pumps by
Article Posted: 06/11/2011
Article Views: 44
Articles Written: 1392
Word Count: 764
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Integrated ceiling cottage industry the pain of many closed-name issue soon - China mud pumps


 
Business,Business News,Business Opportunities
Today, integrated ceiling industry is experiencing the pain of a brand. The survey found that in all Building Materials Category, the integrated ceiling "Pong brand" phenomenon is particularly serious, a lot of "fledgling" business of integrated ceiling with a resounding brand plus other industries in their own head, and even some falsely claimed they belong to the well-known enterprises. Wang

case of a reflection of his Home improvement Revised purchasing materials, building materials market in the shopping time, see the refrigerator with the brand new ceiling fly, fly out of the new trust in the refrigerator, so "fly integration of new ceiling," also joined the ranks of his own choosing. After a series of inquiries, shop manager, said "The new integrated flight ceiling" and the new flight is the same company produced the refrigerator. After confirmation can be found, although flying in the production of new refrigerators Electric Co., Ltd. Henan fly home on the official website of VI and the "new integrated flight ceiling" of the VI are very similar, but look closely, obviously different. And the new flying refrigerator manufacturers also said the company does not produce integrated ceiling.

Case 2 in a building materials market, with stores plays the "integrated Samsung ceiling" on the cover, in place of the Samsung integrated ceiling of the pinch on both vague Samsung logo, but the heating lamp on, and no Samsung logo. Samsung also integrated into the suspended ceiling industry yet? With doubts, after twists and turns linked to the Samsung (China) Investment Co., the responsible person, but also got a surprise answer reasonable, this official said: Samsung is not in China Sell Yuba, exhaust fan and an integrated ceiling. To be sure, the market called "integrated Samsung ceiling" absolutely is a brand name like waterfront, this open market, the brand name.

Cottage ceiling of problems to run fast

According to survey, AIA integrated ceiling, ceiling Shanghai Wu Feng, Ao Hua Jicheng known brands such as integrated ceiling ceiling will produce a product after-sales service card. On the market a lot of "cottage" integrated ceiling merely told that there are problems if the product can be site maintenance, warranty card to purchase before the show. Products, when really the problem, some will simply close the slide. Find dealers, manufacturers can not find.

Integrated ceiling through "cottage" of pain

Can be said that integration of the brand is experiencing the pain of the ceiling, "cottage" brand has been deeply hurt the entire industry's nerves. A considerable number of integrated ceiling manufacturers do not pay attention to building its own brand, do not pay attention to trademark registration, brand name used by the legitimate trademark can not be registered as companies everywhere. What is more, many manufacturers to seek temporary interests, actually beside the big, fake international brands, embarked on the road illegally. Some brand name companies like foreign non-Western, playing gimmicks, and even their own brands do not know what the meaning is, let alone to move a large target audience. Sometimes, dealers may not know the product to be so poor, when major problems occur when manufacturers run, nowhere to turn myself cry. Therefore, in the industry, distributors and shoot mode of combat for a place to frequent.

"Cottage" Why popular integrated ceiling? The reason is increased competition, market sales of the difficulties. Integrated ceiling industry some people insist on brand name and began to shake. Looking at the market integrated ceiling, in the past some operators have made the brand a fresh start, there are more people hesitate, "cottage" products profitable, so that they can no longer sit still. "Make money is the last word" theory has dust on the noise.

Gone through five years of the development of integrated ceiling road, well-known brand in the growing form. Both consumers and dealers, have gradually made mind "brand" awareness. Profit has nothing to do or not is related to the development of the industry. I had to remind integrated ceiling franchisee, in finding the ideal choice of integrated ceiling products, we must see the company's brand is reliable, whether protected by law, whether they have rich cultural connotations, it allows consumers easy to remember, Is it worth joining the local market, business investment in manpower, material and financial resources to do the promotion, together with manufacturers to make integrated ceiling big cause long.

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