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BR BR Click here to view all news photos BR Association of Cable Broadcasting Corporation Working Committee Deputy Secretary-General will specify who BR Around the interactive digital cable TV is pushing business to deal IPTV, the impact of direct broadcast satellite. BR Year, figures issued by the State Council Document No. 1 on the cable television industry has demonstrated a favorable policy environment; close to the end of July 2008, the country about 160 million cable subscribers, digital cable TV subscribers more than 40 million; the same time , two-way cable TV network reconstruction through the introduction of the value-added services, interactive television and broadband access, and gradually into the multi-service period of development. BR However, digital cable television current state of development is not satisfactory, particularly the recent charges on the ratings maintain price adjustment and "Star 9" direct broadcast satellite's launch, although not "internal and external," but cable Business operations need to have sufficient sense of crisis. BR Beware of subscription of the "domino effect" BR In April this year, before and after, the media set off round of cable digital TV price and service the Voice of challenge. According to reports, the Guangdong Price Bureau, said in an interview this year, ready to listen to the views, while the cost of re-verification, and then in this basis, the adjustment of the cable fee adjustments to correct the correction. BR 5 8, the Secretary of Guangxi Price Bureau announced that digital television viewing by the media maintenance fee is expected to cut prices, based on subscription fees lower than other parts of Guangxi. In this connection, Guangxi Networks urgently seeking work in the Canton Association of Cable TV Committee to help, and re-development of pricing schemes. BR 6 1st, overall conversion in the digital TV after 3 years, Hangzhou, cable TV has finally made the standard maintenance costs have been adjusted from 14 yuan / month raised to 21 yuan / month. "China Electronics News" reporter interviewed on the subject of work in the Canton Association of Cable Television Commission (Commission), the Committee stated: "By calculation, the basic cable ratings in China to maintain a reasonable fee pricing, analog TV should be 18 yuan / month or so, The digital television should be 30 yuan / month more. so we can make up the pricing of cable TV business depreciation, insurance, advocacy, research, staff training and other costs incurred should be included. Hangzhou, 21 yuan / month pricing, other cities across the country cable fees may have a bad affect pricing. "" China Electronics News "reporter at the 6 monthly fat in their newspaper article also pointed out a more objective:" Press found through the interviews, in our cost management in the cable industry, the cost of items missing and the value is too low, the basic cable ratings maintenance costs business an important reason for low pricing. While digital cable TV has some public good, but with the cable operators return the value of units in business, cable TV price increases have been the inevitable. " BR Basic cable digital TV viewing and maintenance fee is a basic cable network operating companies income, pricing science, rationality is related to the enterprise survival and development plans. Recently, the Commission last year, according to State Administration of Radio, "cable TV network operators cost-accounting system of enterprises," the results, has Jiangxi, Henan, Guangxi and other provinces Networks provides services to support the pricing scheme for our cable television industry created a good development environment. BR Media said: "Once the charges Guangzhou cable after the reduction in the re-hearing, will set off a nationwide 'domino effect'?" This is the industry's concerns, solutions, besides strengthening the sciences cost accounting, to obtain the understanding of the price department, the good service to enhance customer satisfaction is a key. The face of direct broadcast satellite should take precautions BR 6 9, "the Star 9" direct broadcast satellite successfully launched; June 20, after 4 Orbit satellite was successfully positioned at 92.2 degrees east longitude; July 3 evening, "the Star 9" direct broadcast satellite in-orbit testing was completed and started operations to provide services. China broadcast satellite industry, the curtain opened on this. BR Although published under the State Administration of Radio, "China Radio and TV broadcast satellite" villages "System Technology White Paper", and the National Development and Reform Commission, State Administration of Radio General Office jointly issued the "do a solid job on" 10 January 5, "Radio and television coverage in construction work of the notice", currently only used for direct broadcast satellite "villages" project, viewing more than 20 people have been locked in the power of radio and television "blind village", but the cable operators need to be prepared to face future competition. BR One, at least down the Direct Broadcast Satellite Cable Digital TV Development "ceiling." In rural areas, some areas in the geographical conditions and population density for the entry of cable television, direct broadcast satellite but the start, basically ruling out the possibility of cable television access in rural areas. BR Second, despite the limited broadcast satellite "villages" area, using self-developed satellite technology system installed in the set-top box, a security chip, and set-top boxes and tender payment processing channels to control, to prevent satellite set-top box into the other areas. However, driven by commercial interests, password cracking, and satellite ground will be difficult to avoid the emergence of the market. To now has 40 million C-band satellite users look at it, for cable will be a very big impact. BR Third, the possibility of direct broadcast satellite commercial operations or the existence of even small, or long-term use of 22 transponders dissatisfied, space segment of the operation of the main Chinese broadcast satellite companies will not survive. BR 4, once the commercial broadcast satellite operators, 47 sets of satellite programs for business users free of charge, then, it will bring great impact on cable television. The 47 sets of programs with the basic package of digital TV cable service similar to the basic package services, most cable operators now account for more than 70% of income, this part of the revenue loss if a large number of cable operators will shake the foundation of survival. Of course, this possibility may not, after all, direct broadcast satellite basic package is the main source of income for commercial operators. BR 5, for the pay channels and other programming providers, this is definitely a good news, after all, like in several media, Shanghai Media, tripod, as the media, Huacheng integrators and other programs at once via live satellite coverage users across the country, greatly reducing the cost of transport and marketing. At that time, the pay channel will choose to abandon the cable satellite television, when cable operators will lose their source programs. 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