We all make comparisons in every single day of our lives. After all, everything is relative. As the old adage goes, “beauty lies in the eyes of the beholder”. But how would one decide what is beautiful without first having decided for ourselves the qualities that were not beautiful? We never stop with our comparisons -- taller, fatter, prettier, smarter, are all words that we have learned in our early days in school. The “superlative” is what we are always trying to seek out. Every one of us wants the best. We want to be the best. We want to get the best. And that is the attitude that we take with us whenever the stores call out to us. On each visit to the neighborhood grocer, we pick out fruits and vegetables that appear fresh. We assume that this means that they will taste really good. We hope to get greater quantities for lesser amounts of money. After all, even in our search for the best we want to make our money go far. Similarly, when we go shopping for clothes, most of us like to stick to brands and stores that have given us value for our monies. We look for durability and style in every piece of clothing that we think of purchasing. If we are paying good money for something, we would like it to endure over the long run, and look good. We seek to select the best among a million things that are only run of the mill. Of course, shopping is not merely limited to clothes and groceries. There are many other things that we shop for. What about the house that you decided to buy a few months ago? Didn't you look around incessantly for the ideal house that would look good, be spacious, have a great view, and be easily accessible? Then, after having found the perfect house, did you not scour financial companies for great loans and mortgages to help you purchase that house? Making comparisons is essential if one is looking to find the best discounts. For instance, you might look around extensively before you decide on the laptop that you should be buying. But what about the credit card that you will be paying for it with? Why do you think it is the best? If your answer is “no”, maybe it is time for you to scour the markets and compare great credit cards before giving yourself the verdict. There is no way out of this. If you want to have the best of everything, stay away from things of a middling quality. Seeking credit? Remember to compare! Compare credit cards, compare loans, and compare mortgages.
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