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Looking at the current domestic mobile phone market, the operator's influence is growing. On the one hand, operators introduced iPhone, BlackBerry and other stars machines, machines with star appeal to enhance brand image, promote the development of 3G services; the other hand, force thousands of operators have made the smart phone market, accelerating the rate of adoption of smart phones , but also to maximize their own sphere of influence. China 3G smart phone business in response to the challenges of the times, have released the corresponding operators with smart phones. Some companies even rely on open source platform, lock the national brand as a competitor, launched a mobile Internet strategy. Dominated by the operator of a phone in the smartphone business begun in a big war on this.
operators compete for thousands of market
as to the further development of 3G, operators are leading the development of end-market trends are becoming evident. The combination of 3G and smart, is the common choice of major operators,Christian Louboutin Pigalle Spikes 120mm, and they are the focus of competition will be locked 3G smart smart phone market in the thousands.
introduced iPhone as the only operator China Unicom, has not business development hopes were pinned on iPhone. IPhone no matter how good, can only be a narrow niche market products, and more consumers concerned about the less than 2,000 products. June 23, China Unicom officially launched in Beijing, Nokia, Sony Ericsson, Huawei, ZTE, day 5 thousand words smart phones, mobile phone prices 5 1180 yuan to 1880 yuan. General Sales Manager of China Unicom in Britain tao said: parallel with the first two strategic terminals in marketing, business support, etc., to enjoy the preferential policy. To cope with the thousands of smart phone market, China Unicom plans customized the new contract, the It is noteworthy that China Unicom users a monthly consumption of subsidies to the threshold from 186 yuan to 66 yuan, which means that there will be a large number of China Unicom end customers get the subsidy.
China Telecom's strategy is the medium end smart phone market. At present, the structure of China Telecom Tianyi was dumbbell-shaped terminal, end products are mainly concentrated in low-and high-end, mid-range phone is relatively small, which restricted the popularity of Tianyi terminal. China Telecom on June 26 at the 3G smart phone for the breakthrough to create According to the plan, China Telecom and strive to achieve in the end of 2010, 3G mobile phone sales over 10 million, compared with 2009 quadruple, while achieving the smart phone market in the new models in the proportion of more than 50%.
thousands of China Mobile smart phone plan is carried out based on Ophone platform. Recently, China Mobile together Borqs, world premiere of the China Mobile's own smart phone operating system --- Ophone2.0 Ophone new version of the platform, and released the first Ophone2.0 phone. According to CEO and President Borqs Chen Xiyuan introduced, Ophone2.0 platform a comprehensive upgrade existing platforms, in general, the advantage is reflected in enhanced Office features, improved human-machine interface (UI), an increase of small Tools (Widget) and multi-touch and other aspects. The moment, with the main terminal companies Ophone China Mobile launched a mobile phone, but by the technical maturity and profitability of space and other factors, Ophone to thousands of popular mobile phones need a certain time period.
star machine to join the competition
Looking at the domestic smartphone market, iPhone, BlackBerry and other stars drive to become a highlight. May 17, officially announced the launch of China Telecom's Wireless LAN for government and enterprise customers the BlackBerry Enterprise Wireless Business Solutions (Black-Berry · 3G), and late in May for corporate customers BlackBerry · EnterpriseServer software and 3G version of BlackBerry · Storm smartphone. Earlier, China Mobile has reached a strategic cooperation with RIM, RIM officially announced the launch of TD version of BlackBerry smart phones.
current BlackBerry smartphone sales in North America ranked first, the second largest global smart phone market. As the world's largest mobile phone market and the fastest growing smart phone market, China is undoubtedly the BlackBerry determined to win the market.
Shiner, director of consulting, said Wang Bin, China Mobile will continue to advance their own BlackBerry strategies, in particular, will focus on the SME market. China Mobile and China Telecom's strategy and the BlackBerry is no essential difference, for China Telecom, the ability to put applications in industry, customers and corporate clients with large terminal bundle is its point of difference is different from China Mobile.
Chen Jinqiao, telecommunications experts said: observation, China Telecom announced a BlackBerry-style keyboard to change the design of the old BlackBerry terminals to touch-screen based. This is obviously the result of market demand, the depth of research, because the touch-screen phone is more in line with the Chinese people's habits.
BlackBerry if the success of the localization strategy remains to be seen, then the Apple iPhone is currently on a relatively awkward position. It is understood that although the introduction of China Unicom, Apple iPhone, seize the opportunities, but its high price and contract tariff packages failed to China Unicom's 3G user, business to bring a new level, iPhone sales in the country was very bleak. In order to increase sales as soon as possible, driving the growth of 3G services, in May 2010 China Unicom adjusted the 3G iPhone tariff packages and contract programs cut rates. This strategy worked really quickly. According to China Unicom's data, iPhone5 month sales were up nearly 100%.
compared with the Blackberry, iPhone more abundant personal entertainment applications. BlackBerry has the advantage of using the cheaper rates than the iPhone, e-mail service more efficient and secure. Of course, the star machine battle is not just BlackBerry and iPhone dispute, it is understood that China Telecom will launch in July PalmPre smart phones, there will be BlackBerry, iPhone, Palm on the same stage competition.
Android is the business opportunities
whether thousands of smart phone market, or the star machine market, operators are in fact dominated the market. Enterprises as a domestic terminal, the terminal can launch its own strategy and create a competitive terminal, as in the 3G era with operators and with many key competitors Competition.
in this round of competition in the smart phone, the fastest shot, hair force was undoubtedly the most ruthless association. In early 2010, Lenovo launched in the U.S. mobile Internet strategy, and taking advantage of the association launched a music phone, trying to create
music is actually a phone operating system Google Android platform, but Lenovo made a second change of the platform to make it more in line with the Chinese consumer behavior. Lenovo's almost the most popular Internet applications are moved to the music on the phone. In addition, Lenovo will be the fertile China Unicom 3G gateway, mobile operating rooms, mobile music, mobile TV, music and other media services into 3G phone in the music.
star machine compared with overseas, Lenovo is the advantage of localized resources. Lenovo CEO Yang said, the first music phone in the country has more than 3,600 Lenovo PC stores, more than 1,600 mobile phone industry in China ????? and domestic distribution channels for sales. In addition, Lenovo introduced the Lenovo also great music phone customer channels, the use of Lenovo Group's major clients in the country music channel sales phone.
addition to Lenovo, the ZTE is also clear that they will vigorously develop Android phones. He Shiyou, executive vice president of ZTE, told the
Dopod As the representative of the traditional smart phone business, has always been a supporter of Microsoft WindowsMobile system. However, in the first half, Dopod policy change. May, Dopod has released the first TD of the Android mobile phone standard. Dopod CEO, said Chen Jinghong, Android system openness and good mobile Internet experience will lead to more cooperation with HTC.
isuppli Wang Yang, director of China research, told reporters the layout of domestic enterprises, the smart phone market, Android system is undoubtedly a good choice, and as Android rich and the gradual localization of the enhanced stability of the system, the domestic the development of enterprise smart phones will usher in the best opportunity.
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