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Social media is an always changing landscape of community interaction and engagement. There are no set road maps on how to decently employ social media because it varies on a day to day basis. There are, however, many errors you could be doing that are destroying your reputation and online brand. The information will share those sins and what to avoid when employing social media. Error # 1 : Only Talking about Yourself. Share a multitude of content you discover on the web, not just yours. People want variety in what youre sharing and by only sending out messages with your own content you come across as someone that only wants to take from the community rather than give. Error # 2 : Overloading your Followers. Keep the amount of messages youre sending out to a small amount. Many people follow hundreds of others on a social network and then blasting them with a unremitting stream of message overloads your followers to the point they rather shut you off than to interact. Error # 3 : Being Overly Promotional. Dont use every subject matter you send to promote a product, service or event. Keep your promotional messages to a mere minimum and at best, keep them related to content that youve been sharing. Find ways to integrate your promotional business messages with whats happening in the community so it fits naturally instead of sticking out like a sore thumb. In fact, try going without furthering for entire stretches of time, find a greater amount of interaction (and traffic) when you have something other to say than a recent ware release or coupon code. Error # 4 : Bait and Switch Tactics. Never bait and switch the content you're sharing to your community . Do not false titles in your messages that point people to an incorrect page. Bait and switch is disliked and will cause your reputation to plummet as youre label as someone thats practicing shady tactics to get a click. Error # 5 : Direct Advertising. People go to social networks to talk and engage with other members in the community ; not to read advertising messages. Promoted messages. from third parties will rapidly destroy your reputation online ; its best to stop the small amount of money you may earn from a promoted message in exchange for keeping your reputation and a outstanding image for your brand. Error # 6 : Being Totally Negative. There is a time and place to take out your aggressiveness but not when youre active on a social network. Its okay to share your problems with your followers because most people are willing to help but being completely negative toward a person or group will quickly create a negative image for yourself. Stay positive (for the most part) when youre active on social networks.
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