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Spreading the Word with Corporate Video by Claire Jarrett
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Spreading the Word with Corporate Video |
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Entertainment,Business
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The use of corporate videos by the corporate is fast developing into a popular trend for creating a market presence and informing the general public about its nature of business. Advertisements, promotional campaigns, sign boards, internet marketing etc. are some of the methods adopted by the corporate to spread the word around. Some of these are effective while in some cases these measures may not be adequate. Ever since the Internet has become a widely accepted medium for marketing, the corporate has begun to focus much of its business presence through the medium of corporate video. A probable reason for extensive usage of the Internet is the speed and availability to attract customers. Ever since the internet and high technology such as digital video making have clubbed together, the use of corporate video appears to be turning into a popular trend. Be it a business presentation or a training program, making use of corporate videos as an effective tool is on the rise. In comparison with a general PowerPoint presentation or a slide show, a corporate video helps in bring alive the message to be conveyed. It awakens the interest of viewers to view and listen attentively. Most corporate videos can be stored in the form of CD-ROMs or in DVD format, thus making it easy to view the video whenever required. In most cases it has been observed that companies prefer to make use of a corporate video at the time of any new product launch. The swift viewing with precise clarity of the video and the opportunity to use it as a video feed makes corporate videos a preferred medium for promotion of their product or company profile. The general opinion is that videos created by the corporate say it better than words and at the same time have a lasting impression. Corporate videos are also made showing customer reviews and testimonials from customers who have used the product and are satisfied with the same. The making of videos for corporate use, when created in a low-key way, is generally made by employees of the company itself. However if more high-end technology is used then professional help is generally sought in the making of corporate videos. To get high-quality content a talented pool of videographers and video editors using appropriate video making equipment is required. The backdrop of the videos, the sound effects, the content and the video presentation are planned out in advance to make high quality videos. Clear Blue Production offer web video production services and web video production london
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