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In this topic, we're going to talk about the importance of special discounts to any cable or satellite TV subscriber. Why is it that we're going to talk about this? It is one of their marketing strategies to attract a customer in terms of generating sales or revenue. In other words, businesses like satellite or cable television needs money for good. However, money is not good enough for them. As a business owner of a single franchise, you need to build relationships with your customers or subscribers. It is one way of making them trust you and your business for good. One way for them to trust you is to make a special offer. What is a special offer anyway? It is a limited opportunity for the customers to avail it for free or with discount. Let me give you an example about special offers. For instance, a new digital product from an affiliate program was launched to the public. As they launch to the public, they need to do something in order to attract a lot of buyers or customers. During their first launch, they offered special discounts to the first 100 customers who buy their product. As a result, it really worked for them. The same thing goes to a cable television franchise. If they are new to the competition, it needs them to offer special discounts to their customers or subscribers. You know why? It is one way of getting a lot of repeated customers within your area. Take note that there are lots of competitors in any business model you have. Cable TV companies are trying hard to gain more repeating customers or subscribers in the process. Once they have gained them with the special offer strategy, your business is good to go. In other words, this marketing strategy is so effective. I like to give another example about the special offer strategy. Common USA stores like Walmart and Target are offering discount cards to their regular shoppers. The shoppers may use their card to avail special discounts to any item that they want to buy. It means that a regular shopper may save more money in their pocket, depends on what item they would buy. If the discount percentage is at 10%, the shopper may save a little cash. But if the discount percentage is at 40% to 80%, you may likely save even more money for good. But what about the cable television industry? Can they carry out this kind of marketing strategy to their respective customers and subscribers? Take note that every business has the right to do everything to make them succeed. In order for them to succeed in the near future, special discounts must be offered at the right time. Although it is a limited opportunity for the customers or subscribers, you may expect a lot of them inquiring about the promo. It means that your marketing strategy for cable TV is working. This is how important for us to make special discount offers to cable or satellite television subscribers? There's nothing wrong for us to try, as long it is a key to make our business succeed. Check out these Cox Cable Deals to find anything that suits your entertainment needs.
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