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1. Start by analyzing your website from the user’s perspective. It is natural to love our own creations, but not everyone loves the same. You need to design your website not for yourself, but for your specific target audience. Give you users a custom web design that meets their needs and prompts them to explore your company further. 2. Don’t get too carried away when attempting to be innovative. A great custom web design can draw a lot of good attention from users, but only if the design doesn’t get in the way of functionality. Users want a website that they can rely on and trust. 3. Having a great custom web design doesn’t mean it has to be loud and flashy with tons of cool features cluttering up the home page. Keep it simple. Allow users to find the information they need as smoothly as possible. 4. One way to help users find what they need is to include a search box on your website. This allows them to go directly to the page they’re looking for instead of sifting through the navigation. If your website content is organized in a clear, stable structure, this will also make it easier on your users. 5. Instead of using generic phrases like “Click Here” or “Learn More” for your links, use descriptive phrases that tell the users exactly where they are going and what they will find there. This will increase user interest and is also great for search engine optimization. 6. One of the most crucial pieces of information to have readily available to users is your contact information, or at least a contact form to get in touch with you. If users can’t find a way to contact you almost instantaneously, it won’t matter how much they like your products or services. They will go in search of some other company to serve them. 7. There are three basic rules to follow when it comes to fonts: size, face and scalability. Your font size should never be less than 10 points because smaller fonts are harder to read. Verdana is the font face specifically designed for web use, but there are a handful of other web friendly fonts as well. Just remember not to use more than two types of fonts on your website. Permit users to adjust the font size on your website by making your fonts scalable. 8. While bright and funky colors may seem attractive in the offline world, they are the complete opposite in the online world. Be very careful when selecting contrasting colors for your custom web design. It is best to give your website a mild, harmonized look made it easier on your users’ eyes. 9. Graphics can make or break your website, depending on how relevant they are to the theme of your website. Graphics should be used to enhance user experience without being distracting or irritating. 10. Organize your web content in an exciting way, reviving it up to make users interested in what is being said. You don’t have to use long paragraphs to prove your products or services. Instead, keep your paragraphs short and to the point, use bulleted lists, eye-catching links and small photos to get the point across.
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