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The gaming industry has become dependent on technology, an area where Sightline Payments has built a reputation as being a leader. Technology is pervasive in our society. People expect to be able to pay with debit cards and credit cards and that adoption has had an impact beyond the retail sector. Visitors to casinos don’t usually arrive with pockets full of cash; they expect the convenience of being able to access an ATM, cash a check or plunk down a credit card. The downside of electronic transactions is that they can be complex. The technology requires additional security measures and costs can be high. Having an improperly secured transaction system hacked to gain access to client credit card data would be a public relations nightmare, while an ATM that’s gone offline can effectively bring gaming to a halt. Choosing a gaming transaction company that is on top of technology, experienced in the gaming industry and service oriented is critical. Founded by Kirk Sanford (who brings years of experience in the gaming industry), Sightline is customer focused while offering a suite of products including ATM, Ticket Redemption Cash Advance and Check Services. The aim of the company is to provide the industry’s highest level of service and the most advanced products, while providing cost savings compared to what casinos are accustomed to paying. Driving home Sightline Payments’ commitment to being the best are the company’s “zero” pledges, including: zero hidden costs, zero patron complaints, zero downtime, zero service issues and zero conversion and implementation risk. Joining Sanford on the Sightline LLC management team are two other industry veterans: Tom Sears and Diran Kludjian. Together, the team brings decades of experience in the gaming industry, meaning the company has more combined experience than any of its competitors. The company employs only the most secure and reliable technology (such as the Glory SK-100A kiosk and NCR ATMs) and the implementation is handled by experts who understand the intricacies of data encryption and high speed communication protocols. Casinos that have had to live with the consequences of entrusting their transactions to companies that lack the know-how, understand what happens when a client’s personal information somehow makes its way to a third party, or a client’s account is debited the wrong amount after an ATM withdrawal. Customers are upset, business is impacted and reputations are harmed. Paying a premium price for subpar service is even worse. By combining experience, state of the art technology, superior customer service and lower rates, Sanford and his team at Sightline Payments offer an attractive alternative. About Sightline Payments: Led by former Global Cash CEO (and one of Business Week’s Top 100 CEOs Under 40) Kirk Sanford, Sightline Payments’ targeted mission is to be one of the gaming industry's preferred cash access and ticket redemption providers. Sanford’s team is focused on delivering outstanding value, continuous innovation, exceptional guest experience, and consistently fulfilling a Customer Focused promise. Sightline Payments is headquartered in Las Vegas, NV.
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