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When you talk to a designer about the details of your new website, it can seem like the two of you are speaking two different languages. This is what communicating with a web designer can be the most difficult part of the hiring process. Here are some things you should know that will help you better communicate with the designer you want to hire. Once you’ve done all your research on whether to go with a freelance designer or a corporate design company, and you’ve finally hired the perfect designer for you, what’s the next step? Trying to explain the design layout you have in mind to a web designer can be frustrating. Putting the picture you have in your mind into words is difficult for most people, especially if you’re not all that design savvy. Explaining what you see in your mind will be the biggest hurdle between you and the final outcome. It won’t matter how talented the designer is. If you can’t find a way to communicate what you want, the end result will not be desirable. You need to find a way to communicate in a designer’s professional language, or he won’t be able to use his talents for your benefit. The two most plausible scenarios you will face are (a) you know what content you want on the website but have no idea how to present it to the user, or (b) you know what content you want on the website, and you have the layout in your mind, but you don’t know how to implement it. Both scenarios will require you to explain your thoughts to the designer. While scenario “b” may seem more ideal, it’s actually scenario “a” that poses the most potential. Wonderful things can happen when you give a talented designer complete freedom of action regarding the custom web design. In the first scenario, the only thing you have to explain to the designer is what type of website you need, whether it’s a site for providing information or for a site for selling products and services. For scenario “b”, the best thing to do is find an existing website that has the same layout you are looking for. This will help the designer understand what you need. Try to give him more than one example so he can come up with an entirely custom web design. You most likely won’t be able to find a single site that includes all the features you want on your own website. Spend the necessary time finding a handful of different sites to give to your designer as references. This will save you a lot of time trying to describe your desired layout and features to the designer on your own. While you are the one who needs to express your desires and opinions to the designer, you also need to learn how to listen to a designer as well. When he uses technical terms, ask for their meaning. Never finish a conversation without knowing for sure that you are both on the same page. Please, please, please remember that you hired a professional web designer because you want a professional looking website that you wouldn’t create on your own. So trust the designer’s judgment! When they tell you something that you want won’t work for one reason or another, believe them. You are paying them for their expertise. Don’t tell a designer how to do his job by insisting on a particular color scheme, font, or layout. Your web designer should certainly get your approval for each step along the way. It’s okay to tell your designer that you don’t like something they’ve done with the design. Let the designer know immediately if the goals you have for your site aren’t being met. Don’t be afraid to communicate with your designer, but don’t feel like you have to micromanage either. Web designers thrive under freedom. Give them some breathing room and a spectacular custom web design is sure to follow.
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