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Websites whose operators use a search marketing agency are usually easy to spot -they’re the ones that update frequently, have content that is relevant and engaging, and offer links through to other websites that their visitors might find useful. When these ingredients are in place, it becomes common for other sites to want to link to them, directing traffic through that helps with search engine rankings. The importance of external SEO (search engine optimization) is huge. Experts agree that off-page optimization (work done to increase search engine rankings without making changes to a site) accounts for 80% of search engine ranking algorithms. Considering that every day billions of searches are performed online, building link popularity can give a website the upper hand over the competition when it comes to search engine rankings. Using Foundational (links from blog posts, directories, and articles), Social (links and citations from sites like Facebook and Twitter), and Authority links (mention from sites that are considered authorities on a particular subject) helps websites to achieve better search engine rankings. Most of you know from your own experiences that it’s rare for anyone to click past the second or third result on a search engine, so being able to obtain as high a ranking as possible is vital for websites to be successful. Turning to an experienced group of industry experts like those at The SEO Agency is the proven way to get results. Not every website benefits from the same links, and that’s why taking the time to formulate a plan that targets the clientele a business feels is their ideal customer base is a critical part of any SEO strategy. Off-page optimization is vital for any website that wants long term success online, but companies still need to pay attention to internal optimization as well. The SEO Agency will ensure your website can easily be indexed by search engine spiders that rank sites. This includes optimizing content, meta-tags, navigation, anchor text, or anything else that might block a site from a higher ranking for its targeted keywords. By following this strategy, a website can consistently achieve a ranking that drives a high volume of traffic from qualified customers. Besides internal and external optimization, a search marketing agency knows the importance of local search engine marketing to ensure local customers find your company or business online. TheSeoAgency.com will get you listed on local blogs and review sites, local business directories, not to mention Google Places. They know how to harnesses the global power of the internet while also promoting your business so it stays front and center with your local customers. About the Author Fred Davidson is the owner/operator of several successful online retail sites, all of which use the talents of a search marketing agency. It was through an agency that Fred was introduced to the concept of link popularity and its increased site traffic benefits. The agency he uses also optimized all of his websites’ internal and external factors that search engines base their rankings on.
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