|
|
 |
|
|
Getting your Marketing Strategy Right from the Start by Claire Jarrett
|
|
|
Getting your Marketing Strategy Right from the Start |
|
|
|
|
|
Marketing,Business
|
|
|
In the current cut-throat business world, companies want to stay ahead of the competition by strengthening their marketing. For companies who are just entering the market with their products or services, marketing is the most important aspect to take the product to the masses. If the new company doesn't have a proper marketing strategy to promote their product, then the company will not be able to sell their products to the public effectively, even if the product is of very high quality. For the initial period, new entrants can consider employing the services of a marketing agency which provides marketing and branding services to their clients. There are many advantages for a new company to hand over their marketing efforts to a separate marketing agency. They get to utilize the service of experienced and successful marketing professionals who have been successful in helping companies to market and advertise products to a target audience. One of the most important things for any company is to identify the target audience for their products and then design the marketing strategy around the target audience. Marketing agencies have the required expertise to identify the target group in terms of age group and preferences and then put together a marketing strategy to attract the target audience. Today there is more types of advertising medium available compared to some 10 years back. In addition to traditional print, television and radio, today there is the internet medium within which we have blogs and social networking. There is also mobile messaging. The importance of Internet and mobile technologies has made it absolutely crucial for companies to include these mediums in their marketing. With more and more people using the internet and their mobiles for information, the reach of product marketing will be stupendous in these mediums. Marketing agencies will have different strategies for different medium. They will have a tailor made strategy for the internet and social network mediums and a separate strategy for traditional media. This will ensure that the product reaches the audience using different types of media in the best format possible, and that each technology is used to its full potential. The overall marketing effort should be put together in such a way that each of the different marketing avenues complement each other and the overall message that comes through will be all the stronger. Marketing agencies are experts in doing this, particularly agencies who have worked with all of the new technology as it has grown over the past decade. Abacus Marketing offer Branding London and are a Design agency London
Related Articles -
marketing strategy, ,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
DONNIE LEWIS
I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
STEVE BURGESS
Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more
|
|
|
|
