|
First, the marketing environment changes during the economic crisis During the economic crisis has slowed economic growth, relative surplus of production, the unemployment problem is serious, rising unemployment, consumer revenue, decline in purchasing power. To influence consumer behavior, resulting in consumers to adjust and change their spending strategies to adapt to the changing economic situation. First of all, when consumers buy products with the conservation of. From foreign brands to local brands. On the one hand, most consumers will agree that local brands rather than foreign brands with quality, but prices are much cheaper; other hand, the economic crisis will stimulate the people's patriotic enthusiasm, consumers feel that their products will save the country's economy , which would tend to buy their products. Second, during the economic crisis, consumers will become more rational and calm, the price of the product will be more sensitive. This will also focus on taking into account the product efficacy, durability, or cost-effective products. Specifically, with a variety of functions than the single-function products sell products. Those durable and easier to maintain the product will be popular. In addition, consumer goods sales have different reactions. For example, for advertising, economic crisis, consumers very hard, tight collection of purchases of the message, which will deliver more value advertising product performance information: use, durability and convenience, etc., and those who merely In order to improve product image advertising, consumers will think it is a waste, then suspect the cost of their products, even thus stimulate reverse-psychology: that the lack of consumer business is a necessary sympathy, and his Product Image compromised. For business promotion measures some specific preferences of consumers will change. Special rational consumers at this time, when buying a product will always be carefully calculated vendors may obtain from him the interests of consumers if the manufacturers can not feel exactly the value of products, consumers will not buy. Second, corporate marketing strategies during the economic crisis 1. Product strategy. Economic crisis period, decreased demand for products, for large and demand, most companies appear to decrease in profits, cash flow difficulties and other issues, companies must re-examine their markets are shrinking from the transfer market forces into a promising market. First, exit from the weak market, reduce the width of product line, customers will not simply because the value of the product itself for its procurement, their procurement magnify the object is essentially a product, that is by purchasing from suppliers access to a combination of products and services, it is to solve the problem. Enterprise customers should be informed of organization of production processes, use of environmental knowledge to provide customers with excellent solutions. In the early contacts, companies can provide customers with solutions to the development and debugging of equipment and other services; in the latter part of enterprises should strengthen ties with customers, regular visits to obtain the use of products and resolve customer problems in use, do better after-sales service. Generators to Siemens products, for example, they not only provide standard products, but also provide customized products to customer-oriented total solutions. In addition, businesses can help customers solve some financial problems, such as: loan guarantees, providing products such as deferred payment. In the enterprise where its ability to provide funding, financing services, help for small business customers. Therefore, organizations must market suppliers of material products and related services together to help clients efficiently resolve the problem. 2. Pricing strategies. Business organizations should strive to provide customers with competitive pricing, and competitive pricing does not necessarily mean cheap. Caterpillar tractors to pricing, for example, perceived value pricing with customers, although its price is slightly higher, but still in hot pursuit by the market. In addition, given the size of the market characteristics of organization, that organization's total market trading volume, larger single transactions, companies may consider introduction of an appropriate price discount strategies to attract customers to buy the Organization. In general, companies can use the cash discount policy, the size of the development in the discount, the company can pay interest during the period and risk factors determine the cost. Cash discounts to attract consumers, while organizations can help enterprises to speed up cash flow and reduce interest rate risk. The e-commerce company in China offers quality products such as multi function cooker , electric pressure cookers, and more. For more , please visit electric range cookers today!
Related Articles -
multi function cooker, electric pressure cookers,
|
