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Improve cultural "soft power" to play a more "hard skill" - Culture, Publishing - Printing Industry by wgre regherh





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Improve cultural "soft power" to play a more "hard skill" - Culture, Publishing - Printing Industry by
Article Posted: 04/06/2011
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Improve cultural "soft power" to play a more "hard skill" - Culture, Publishing - Printing Industry


 
Business,Business News,Business Opportunities
Place at the recent two successive send a clear signal: the drawing around the development blueprint for the new year, is invariably to further promote the development of cultural industries as a major expansion of domestic demand, readjusting the structure of the major focus, hope and cultural "soft power" to play larger, more "hard effort."

Beijing, Hainan, Gansu, Ningxia and other provinces to plan a more explicit cultural industry development goals, Hunan specific plan to Network , Animation, exhibition as the main content of the new prospects for cultural consumption, Guangxi, made it clear that the development of cultural industries as an important way to expand the consumer ... ...

Can be said that in recent years, especially in 2009, China's cultural industry Financial Context of crisis, "contrarian up" the impressive achievements made people more aware, the cultural industry is flourishing cultural market to meet the spiritual and cultural needs of the people important way, but also to high technology, low resource consumption, environmental pollution, benefit features and advantages of a long time to become new economic growth point, the focus of economic restructuring one.

The rapid development of cultural industry into new era 2009 year is Year of the Ox, but the most fire was "Hi Frankie." According to statistics, "Pleasant Goat and Big Big Wolf" movie box office over 100 million yuan, comic books break 2 million circulation, Sell Amount of more than 20 million yuan, the corresponding DVD, network licensing, film books, toys, Food Beverages also went up, there has been a variety of derivatives. Not long ago, "Pleasant Goat and Big Big Wolf" in the work report of the Guangdong provincial government, the creative economy's contribution to the remarkable socio-economic development.

Recent years, China adopted a series of positive and effective measures to accurately grasp the cultural industry in the new period of comparative advantage, promoting the cultural industry to accelerate development.

2009 9, the State Council promulgated the "Cultural Industry Promotion Plan", which is the rapid development of cultural industries to further the important policy "Pushing Hands." According to the plan, "continue to adapt to the current consumption structure of urban and rural residents in the new changes and new demands of the aesthetic, innovative culture products and services, develop new cultural consumption hot spots" for some time to become current and future development of cultural industries a major priority.

Strengthen financial institutions and local governments Cooperation And broaden the investment and financing channels, the cultural sector initiatives repeatedly. Since 2009, Press and Publication Administration and the Agricultural Bank of China respectively, and Bank of China signed a strategic cooperation agreement to enhance the financial support of the publishing industry; the Ministry of Culture and the China Export-Import Bank are Bank of China signed a cooperation agreement, involving 76 funds .03 million ... ... in 2009, the central government on the 2008 export Culture National Award 58 million yuan, the development of cultural industries in many parts of the establishment of special funds for cultural enterprises export incentives, cultural products and services, "going out" the pace of accelerating.

During the year, the animation industry, film TV , The performance market, news and publishing frequency are bright spots. Press and publication industry output increased by about 20%. Web publishing, mobile publishing, animation publishing, publishing and online games Digital Printing And other digital publishing industry to the more than 75 billion yuan, an increase of 42%. Film box office rose to a record 60 billion yuan, 1.785 billion yuan the previous year. Among them, only the National Day Golden Week of 2009 in just 7 days, to mainstream film as the main body of the Chinese box office hit 220 million yuan on the results.

Data show that in Beijing, Jiangsu, Shenzhen, cultural industry growth rate has exceeded economic growth, regional economic and cultural industry has become the new pillar industry, so that the old economic structure has been changing. Cultural industry from exploration, started training, now in its period of rapid development, the contribution to economic growth rate has been increasing.

Cultural industry has become increasingly prominent role in stimulating domestic demand Rapid development of cultural industries, enhance consumer awareness of culture, nurturing a new culture of consumption hot spots expand in the market space for cultural industries, but also created the conditions for the stimulating domestic demand.

2009, the Guangdong, Hunan, Jiangsu and other provinces of the cultural industry to create the GDP accounted for the province for more than 5% of total GDP. Created by industrial restructuring in Yunnan compelling "Yunnan phenomenon." To snow-capped mountains as the backdrop, large curtain with blue sky as the original eco-song "Impression Lijiang", in 2009 the total number of visitors increased 200% year on year; "Dynamic Yunnan" has been performed at home and abroad has more than 300 fields, total revenue of 120 million per ... ...

At the same time, growing against the public welfare investment in cultural facilities, but also stimulate cultural consumption, and cultivate the cultural market provides an important condition.

2008, the central government invested 200 million yuan, an integrated township cultural stations arranged 1250 construction projects, and through financial transfer payment, the implementation of major cultural projects, cultural construction in rural areas for investment have increased significantly. Throughout the country also must devote greater efforts to implement a number of grass-roots cultural facilities construction projects, support of public culture.

2009, the State Administration of Radio covers a wide range around the building, advanced technology and modern communication system, continue to implement the digital strategy, wired, wireless, radio, television and digital film are made new progress, new results; started 36 demonstration zones, and speed up the next generation of radio and television networks; radio and TV stations also focused on building extraction, editing, broadcasting, storage, integration of digital technology with the new system.

Growing industrial scale, an objective to further deepen cultural restructuring, transformation of government functions, remodeling market players, innovation management, building a modern cultural market system, made an urgent request; and the deepening of the cultural system reform, but also the development of cultural industry has injected vigor and vitality.

2009, the formation of the Yellow River in Ningxia Publishing & Media Group Ltd, then the publication of books (including e-books) 2927 kinds, up 104%; realized sales income of more than 138 million yuan, an increase of 123 %; in November 2008, Tianjin People's Broadcasting Station was established crosstalk crosstalk channel restructuring program production companies, cross talk radio listeners, doubled advertising revenues, "gone up", in 2008 and 2009, respectively, 34.98 million yuan, 39.95 million yuan ; into enterprises in Henan dance performing arts groups to bring tangible benefits, performance in 2009 exceeded 10 million yuan of business, revenue performance in 2006

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