|
Once upon a time, the native of Xiamen Appliance Retail What a beauty business. Reform and opening up, Hua Lian, friendship Shopping And the first department stores and other state-owned commercial enterprises Sell Once accounted for the entire amount of the retail market share of 70%? 80%. Then, thinking the text appliances, Yu Xing and large benefit the people and a number of private cutting-edge, high quality service and low price quickly attracted the public eye in Xiamen, to seize the market. With several major national home appliance chain enterprises have the layout into the Xiamen market, just over a year, domestic appliances, Xiamen Marketplace Of Competition Pattern took place on a sea of great change. In this commercial battle took place in Xiamen in the mainland, Xiamen local appliance companies are forced to calm the situation can not be. XIAMEN market with almost no business to States United States Paradise and other "recklessly", close to closing, the transformation of transition, there is no scale retail enterprises has been very difficult to survive. Why did the local businesses there is such a big change to? Price war Bear the brunt. This is now a favorite trick of all businesses competitive operation. Almost all home appliances business in Xiamen are all "losing money earned crying," the business "last look at who should fall." Outside Home appliance chain Direct and effective enterprise "Price War" seize Xiamen market, consumers in the "cheap" can not tempted before, prices in the short term be about survival and the public to purchase home appliances business orientation and weight. Strong foreign capital makes the local chain of home appliance chain enterprises than the more competitive. At the same time, the home appliance chain enterprises are foreign domestic appliances business digging "foot of a wall." In Recruitment The main staff, as long as domestic appliances business employees are employed. Some local appliance company staff turnover rate is even higher than 50%. Outside the home appliance chain enterprises Talent Training is also attached great importance to the recruitment to the object will be to train the company's various departments, are familiar with each sector Operation Processes, business content. The head of each department is Train Period with teaching, to help well versed. By purchasing, marketing, sales, logistics, Finance The actual work of different departments such as the reserve of the store manager's overall role in the company have a clear understanding. To gain a wealth of experience and management. There are a number of important positions are also responsible person or the country from headquarters to support the chain transfer. In addition, the foreign home appliance chain wealthy and powerful local enterprises lack the funds involved. Competitive pressures will force the Chinese home appliance retail chain stores continue to expand, actively expanding, seize new business layout Strategy Dotted lines. "On Side too Powerful, whether it is capital, management, experience, talent, all we are far less of. "A local home appliance industry says. The incident: Last year, Xiamen appliances have lead Retail Fertility Xing appliances will store some of its Evergreen transferred Si Wen Operate , Then beginning to withdraw its home appliances store north shore area. Last month, Yu-Hing restaurant four years have sublet part of the store. Yu Hing faded consumer electronics market, is committed to its strengths?? Stationery. Yu Hing total of 5 stores before shopping, the shop area is not large, but also home appliances, stationery, sporting goods, one-third of the world. With the Si Man, Tsann Kuen and other opponents of the rise and the country settled in the United States years ago, Yu Xing in the home appliance market seems to be the small and medium operators. After arrival in the giant, the first hit is the small appliance industry operators. Event 2: The Limin Lin Yue restaurant from the original yellow "big benefit of mankind" appliances, suddenly turned into orange "Le benefit the people" stationery. Since last year, benefit the people began to shrink big advantage is not a commodity, the use of human and material savings, big ride out Investment Holding up a new company: Le Riding Sporting Goods Trade Co., Ltd. stationery business agent, wholesale, Direct Marketing And chain stores, said that its partners have also ran a home appliance and stationery. Event 3: July 6 this year, the official release announcement Tsann Kuen Fujian, Shanghai Yongle to 143.8 million yuan acquired the retail assets of Min Tsann Kuen B, and stores in Shanghai and Fujian network. For Tsann Kuen, the retail business is to sell sell "rotten apples", eliminating bad assets. I am an expert from electricmulticooker.com, while we provides the quality product, such as China electric slow cooker , China electrical cooker, electric ceramic cooker,and more.
Related Articles -
China electric slow cooker, China electrical cooker,
|
