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2006 7 months, Gome acquisition of China Paradise, it was predicted that the Chinese home appliance chain industry for a long period of time will enter the Gome and Suning duopoly era of competition. This argument of this year was the preliminary proof: Gome, Suning have recently announced 2007 interim results have been clear to the Chinese people a clear chain store channel, "who but myself," a despot. Enterprise development in transition now Suning Appliance Center Daily News revealed that the first half of this year, the company to open 71 stores as of June 30, the company in the country over 103 prefecture-level city with 413 stores. But from January to June this year, the new Gome into the city 8, 67 new stores, as of June 30, the company's retail network covering 168 cities, a total of 654 stores. Although the overall size continues to expand, but compared with previous years, the pace of home appliance chain channel expansion has been slowing during the first half of this year, replaced by more emphasis on large stores to open flagship store and the quality of single-store operation pursuit. GOME Paradise merger last December, after the first six months reflected all revenues, half the country the United States to achieve main income 21.157 billion yuan, a year after the interim consolidated Paradise 6.4% sales growth, Suning to achieve main income 18.197 billion yuan, up 62.8%. Suning sales volume is less than the country the United States, but the single-store revenue and sales per square meter, higher than the country the United States, In addition, comparable store sales growth in the first half of Suning 16.9%, while the country was only U.S. same-store growth of 0.6%. Country United States will decline in sales per unit area due to intensive store coverage and increased proportion of immature stores. Analysts believe that the chain store channel in the past few years, almost frantically, "conquering a city," appeared in stores after the adjustment of demand, that is, re-planning of existing stores, in the store-effective upgrade to transform premature closure of some stores at the same time. This is because the stores so that the whole industry of high-density single-store operation quality has declined, more importantly, substantial increase in rental costs have forced the home appliance chain channels by increasing the large stores, flagship stores of the input and development and use of radiation force flagship store to create more operational efficiency, thus ensuring the stability of corporate profits. Background construction enhanced cost control The home appliance chain industry, want to survive, we must first train well in "internal strength." Currently Gome, Suning's duopoly competition pattern has basically formed, in scale, driven by the cost rate of the two companies have been well controlled. The first half of the country and the United States not only completed the integration in all aspects Yongle and Gome's ERP system, with 350 key suppliers to achieve the docking. Meanwhile, in Shanghai's Qingpu States United States distribution centers during the year are also expected to be formally put into use. These measures will greatly reduce operating costs throughout the country the United States. However, the pattern determines the cost of control Suning more. Suning's background is a self service system model used in the model in the higher initial investment, but with sales volume continues to expand, the rate will be lower and lower costs. During the reporting period, Suning and Motorola, China Construction Bank and IBM to carry out deep strategic cooperation, so that their own sales networks, logistics and information systems re-raise. Continued to build in information, logistics, human resources and other back-platform basis, along with the increase in the number of the same city store, Suning's fixed costs are effectively sharing the investment, and because the quality of single-store operations and sales volume increases, so Suning cost accounting is also 11.08% from the same period last year fell to 8.92 percent. Besides, Suning's inventory turnover has also been effectively improve inventory turnover days reduced over the same period 6.29 days, 7.41 days shorter than last year. Zero for the relations are improving Mall does not have permanent friends, no permanent enemies. The e-commerce company in China offers quality products such as China led pcb , circuit board assemblers Manufacturer, and more. For more , please visit rf pcb today!
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