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Product is the flesh, the brand is the soul, for in vivo they do not have any meaning. The reason is the brand ghosts possessed the terrible, evil spirits caused by cultural penetration and dilution, it is fear. ----- Inscription China Spirit Posts Status: Present, China has more than 37,000 wine producers, more than 30,000 liquor brands, Chinese wine production has experienced a typical peak. Since 1992, wine production continued to rise, reached a peak in 1996, more than 800 million tons, then began to lower. A significant decline since 1998, output in 2001 more than 400 million tons of liquor. After 2004, 2005, the cultivation liquor regional brand. Investment Advisor in the release of "2010-2015 China Liquor Market Investment Analysis and Prediction of the report" shows that the year 2009, wine production was 7,069,300 tons, the growth rate was 23.82%, compared with 8.03 percent rise in 2008. Industry insiders estimate that if the industry does not appear large industrial policy adjustments, in 2010, wine production is expected to exceed a record high. Overall demand for middle and low liquor liquor dwindled situation, high and ultra-premium wines are on the rise. Mainly due to: the impact of national industrial policy; rapid growth of alternative products that substitute products as liquor Beer , Wine, soft drinks, fast growth, thus limiting the expansion of liquor border; liquor channels began to high-end market. Lower barriers to entry for competition in the liquor industry itself is very intense. The performance of listed companies fell, many new enterprise groups in China in 2001 faced a major adjustment liquor industry the opportunity to start into the liquor industry, so the buyout business has become a phenomenon of scenery, such as Wahaha Group, Hongdou Group, Guangdong Hongsen Group, Chongqing Lifan, Wanda Group. Part of the buyout and the rapid rise of the brand has achieved remarkable results, such as the JLF, Liuyang River Jinjian Nan, Jiannanchun Johnson son, of whom less than four years JLF reached nearly 20 billion Sell . The rise of small wineries began to take the opportunity and liquor industries become increasingly competitive. Liquor industry in recent years, the second name, and son, and grandson name too dazzling. A winery (or anchored in the winery under) easily have dozens of varieties, the country tens of thousands of wineries, Generally a little-known companies, there are many sub-brands its many sub-brands, only that from a "good name" of creativity, or see someone started a brand, and immediately followed by an imitation. Many sub-brands dished result, price is not the enterprise segment, access is not separated, there is no segment of consumers, which own large whack regional markets, dealers and consumer confusion, the market becomes smaller and smaller. Chinese Liquor crisis articles: Murphy's Law: if something bad might happen, no matter how small that possibility, it will always occur, and result in the greatest possible destruction. Since 2005, foreign capital began to aggressively into the field of Chinese liquor. In 2005, one of the world's five hundred, "Thailand's Wine" TCC invested 55 million yuan bid for the entire spring Yulin Wine , Opened China's liquor industry, foreign investment in the prologue. September 2008, Goldman Sachs Group (GoldmanSachsGroupInc.) hole in the pits to complete the acquisition of 25% interest in the industry, the deal involved a sum of 52 million U.S. dollars (approximately 355 million yuan), which is the second Thai TCC, Diageo, Hennessy, Sweden V% 26S entered the local liquor business after a foreign acquisition of another. Lack of liquidity in the global context, Goldman Sachs actively entered the hole in the pit, that China's liquor industry has tremendous charm. The e-commerce company in China offers quality products such as Pcc e Cigarette , China E Cigarette Accessories, and more. For more , please visit Pcc Electronic Cigarette today!
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