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Oaks led the attempt to start another air-conditioning upgrades in Adversity - Oaks air conditionin by e55he swrzsnb





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Oaks led the attempt to start another air-conditioning upgrades in Adversity - Oaks air conditionin by
Article Posted: 03/27/2011
Article Views: 86
Articles Written: 2033
Word Count: 747
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Oaks led the attempt to start another air-conditioning upgrades in Adversity - Oaks air conditionin


 
Business,Business News,Business Opportunities
This year the performance of air-conditioning industry is really mixed, both experienced an economic downturn and the end of the Valley of a loss, but also won 3 major appliances to support the New Deal, the market Sell Presented "down then up" trend, a southern official told reporters that an air conditioner.

Reporter was informed that Bringing home appliances , TM, energy-efficient subsidies to three major New Deal, as well as local weather, scorching, to a certain extent, stimulated the terminal sales, but sales of many companies over a year still suffered different degrees of decline. Particularly in overseas markets fell by as much as 20%? 35%.

However, Oaks Air conditioning was in the recession, the domestic sales growth of 37% adverse economic, market share, network layout, brand influence and so full upgrade, full compaction of the leading brand position. For the achievements, the company responsible person admits, in addition to national policy to promote more critical Tiaokesi from years ago so the value of the transformation, the enterprise has accumulated against the risk of crisis in the look for an opportunity competitiveness.

Adverse economic concern led the

Air observers Yanbin told reporters that began in September last year, an atmosphere of depression began around the air conditioning market over the sluggish consumer demand, businesses appear poor, in the off-season business, "smoking section delivery" task by great impact on the market once there off store business with money to escape the situation, there are many dealers under the bed are filled with air-conditioning.

In this case, many companies market stagnant or shrinking of the market, some companies the cost of inputs, but to wait for the market rebound. At this point, the U.S., and Geli, Oaks etc. large enterprises, has adopted a "take the initiative to stimulate consumption" strategy, led the gains achieved in Adversity.

Understand Oaks took the lead in the industry launched the "mass response, clearance replacement" theme promotion, actively promoting the use of national air-conditioning Energy The trend of escalation in order to "level 3 the price of alternative products in five business inventory of energy efficiency products", by price, energy efficiency and other means to effectively stimulate the market to achieve the common objective of firms. Meanwhile, the U.S., and Geli, and other enterprises, are dealers in all markets jointly launched a popular weekend air conditioning prices storm activity.

Subsequently, the state "home appliances to the countryside" policy, the further expansion of sales channels for the air conditioning business to provide new impetus. In all the enterprises to actively prepare for the occasion of the rural market, Oaks once again the first to send forces, by virtue of the product features, price positioning, channel improvement Service Many aspects such as the accumulation of sinking, the first implementation of the "product features, affordable price, perfect service" three rural areas strategy and bid for all rural consumers to purchase products, exclusive "Government, business, business" 3 new heavy subsidies Marketing Model, pioneered air-conditioning giant Competition rural market precedent.

In addition, in the face earlier this year by the U.S., and Geli and jointly promote the two giants of the air conditioning conversion craze for many years in the precipitation frequency Oaks market, with product lines and function in perfect layout, launched a clever Terminal Market to snatch. At the same time, also use their air conditioning as the initiator of global health, strong strength, health and frequency technology will be seamless docking, and created Inverter air conditioner New space, sales rapidly.

, Air-conditioned Oaks adverse economic sector, led by the community and industry attention. In response, industry observers believe that Oaks sales growth is to build competitive products in its own layout, to judge the market's sharp, active attack state capital and ultimately achieve a strong national policy and market segment needs sure, access to a number of points of support market demand.

To promote industrial upgrading

An air conditioning sales staff admitted that if there is no major state policies in these policies, this year there will be a small and medium industries continue to close the scene. This reporter noted that this year, air-conditioning company policy by bringing home appliances, energy-efficient subsidies to promote national policies, access to a larger market support.

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