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Billboard marketing can be seen almost everywhere you go these days and at any hour. This is because until a person no longer wants to advertise something on a billboard it remains on display full time to the thousands of prospective citizens passing by. Billboards are designed to catch the eye of potential customers, persuade them to visit a website and sometimes political messages are displayed on the creative canvasses of billboards. No matter what the message, billboard marketing has various approaches, physical aspects and meanings since every need is different for each particular person or audience. This can be proven by simply driving down the street and reading the countless ads shown on buildings, company banners, digital signage, standard static billboards, semi trucks, human billboard marketing and many other advertising mediums. Because most people today want information quickly, billboard marketing is an effective tool to use because it offers a simple and concise solution that is also a cost effective investment. Billboard advertising is always a great suggested tool to supplement all other forms of your marketing campaigns. Billboards have been used more significantly over the last 5 years. Today there are 53% more cars in the United States alone when compared to the cars 30 years ago which means that more billboards are being seen every day. Billboard marketing is actually seen by 93% of Americans which is a very important thing to take notice of when deciding how to get the word out about any business or product. One substantial fact is that billboard marketing is very efficient when it comes to cost. You have many options like advertising in the newspaper, with flyers or even on television. One huge difference is that going with billboards will cost you 80% less than if you choose a T.V. ad. Obviously, as any business owner knows, in order to make money in business you must put money into it. And why not spend the money on something that can work 24 hours a day and 7 days a week? Even though billboard marketing is a wonderful addition to ways to advertise your business, you only have a limited amount of time to get your point across. A big majority of billboards can be seen on the sides of highways which means the purpose of the ads must be taken in while a person is driving 55 miles per hour. Covering an entire billboard with every product in your inventory is not an intelligent use of your customer’s time or your money. Choose your best selling item and include a picture of it with a short and sweet line that describes why someone may need it. Sometimes being uncomplicated can prove to attract more buyers in the long run because people do not have time to read; they just want visually pleasing ads that provide for them. Billboard marketing is a persuasive strategy because it begins with a specific and targeted audience and displays a catchy slogan, captivating images or an enticing product. You cannot just slap anything that comes to mind; calculated and original ideas have to flow through the ads straight to the customers. This should go without saying, but choosing a billboard that is located in the middle of nowhere will not give you a very good return on your investment, so opting for a high traffic location should be your first choice. If there are no eyes looking at your billboards then it will not be worthwhile. Another important thing to remember concerning billboard marketing is to include some way of finding you. You could have the most intriguing, brilliant message for your customers but if you don’t include your address or phone number you could lose out on more profits than you realize. If you have an actual business location, incorporate that in the ad by mentioning how many blocks you are away from a recognized intersection, landmark or just use your actual address. Promoting an idea, website or product with billboard marketing can no doubt improve your chances of reaching your business goals, but knowing how to utilize them properly and cleverly will makes things much easier for you. Remember to keep yours ads brief and easy to read because your potential customers only have one fleeting moment to devote their attention and precious time to you and what you have to offer them. Taking advantage of the many benefits of billboard marketing will help with the success of a business or cause because it produces results for every person who uses them. Billboard Marketing. “Billboard Advertising is an Effective Business Tool and a Smart Investment.” March 2011.
http://www.billboardmarketing.net/
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