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Order to understand and reflect " Bringing home appliances "Policy of the practical results achieved in Shandong, Shandong Survey Organization National Bureau of Statistics in Lijin, Wendeng, Qihe, Yanggu, Cao, and other places visited by questionnaire and informal discussion of combining form, families of 50 farmers and 10 appliance distribution units in the countryside, "home appliances to the countryside," the special situation of the investigation. survey, Shandong implementation of "home appliances to the countryside" policy to achieve positive results, the farmers have to realize benefits, business was the market, the government win popular support, economic growth was purpose. The "home appliances to the countryside" policies to expand rural consumption bring a lot of thought and enlightenment, worthy of careful analysis and research. Enlightenment: to maintain steady economic growth to expand rural consumption Countryside home appliances Sell A favorable trend. Since the "home appliances to the countryside" since the pilot launch, Shandong "appliances to the countryside" products has continued to sell well. As of the end of April 2009, the province has sold 1,921,600 units to the countryside home appliances, including refrigerators 1,075,400 units TV 618 100 units, washing machines 178,000 units, mobile 46 200, computer 2645 sets Water heater 1328 Taiwan accounted for 55.96%, 32.17%, 9.26%, 2.40%, 0.14%, 0.07%. Sales revenue of 2.809 billion yuan, sales volume and sales accounted for 25.16% and 24.75%. Weifang large sales have been sold 224,000 units, Yantai, Linyi, Heze sales of the three cities also have more than 15 million units, sales of these four cities account for 38.2% of total sales across the province. "Appliances to the countryside" policy significant results. "Appliances to the countryside" pull of the rural consumer demand. 72% of survey households that "appliances to the countryside" play a great role in stimulating rural consumption. In accordance with the end of 2008 there are 20,914,400 peasant family in Shandong calculation, the current average household peasant family in Shandong have bought "appliances to the countryside" products of 0.1 units, average household expenditure of 34.3 yuan, the year 2009, only to rural areas is expected to be able to pull more than 200 home appliance 100 million rural consumer demand, to the national economy over 400 billion consumer demand. "Appliances to the countryside" to help deal with home appliance business Financial Crisis, to overcome the operational difficulties, to ensure steady growth in profits and taxes play an important role. At present, Haier, Hisense , Aucma, duck and other key household electrical appliance enterprises in Shandong sufficient orders. Haier home appliances to the countryside product in the second quarter orders more than 300 million plan, in the second half will reach over 560 million units; Hisense Group, bringing home appliances products in the second quarter orders break 1 million units in the second half to reach 240 million units. "Appliances to the countryside" to benefit farmers subsidies to improve the quality of life. As of May 10, won the countryside of Shandong farmers 279 million yuan to subsidize household appliances; 72% of surveyed households that the purchase of household appliances to improve the living standards of rural areas. Expand rural consumption to maintain steady economic growth is an important foundation. From the countryside to see the effectiveness of appliance sales and expand rural consumption is not only necessary, but there are also. Currently, the international financial crisis and other negative factors, Shandong's economy is facing significant downward pressure. In this context, to expand rural consumption will be important to maintain steady economic growth point, the completion of \ "maintain growth, expand domestic demand, adjust the structure, Huimin Health \ "the objectives and requirements is important. Shandong is a big agricultural province, more than 60% share of rural population, retail sales of social consumer goods in rural markets are less than 40% of the total province, a vast potential market. As long as the grasp expanding rural consumers do not relax, timely introduction of like "bringing home appliances," such policies and measures to promote rural consumption, then the overall consumption in rural areas will be very promising start, the whole social consumption growth by leaps and bounds just around the corner. Revelation 2: expand rural consumption to identify the hot spots of rural consumption "Appliances to the countryside" pinpoint hot spots of rural consumption. As the level of income and consumption rising, rural households in Shandong Although possession of durable consumer goods increased, but compared to urban residents, the structure and level is still low, only about 80 urban residents the mid level. I am an expert from electricmulticooker.com, while we provides the quality product, such as electric slow cooker , electric multi cookers, free standing electric cookers,and more.
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