Perhaps one of the reasons Blair rewards has gained recognition for its membership program is the simple fact that the program has been around for so long. Anytime a business can survive through the ups and downs of economic good times and bad times there is cause for investigation. After all, it has been said that 90% of all businesses fail within the first 5 years of their creation. With that in mind it makes sense that the Blair rewards program has been used as a model for many other programs. From drug stores to department stores and banks and credit unions. The Blair rewards membership is founded on the principles of providing quality products and good value. The program offers discounts on travel related goods and services as well as shopping rewards and deals on entertainment. This variety is one reason the program appeals to so many people. There seems to be something for every personality type and preference. Members of this program pay a nominal monthly fee to qualify for these discount offers. The rewards received on purchases can be applied toward future purchases from participating merchants. This reward system works to help the program members enjoy further savings from merchants they have already shown an interest in. The Blair Rewards method is unique because everyone involved in the process has something to gain. Only merchants that agree to make exclusive offers on quality products are invited to be a part of the program. In turn, these merchants enjoy the advantages of increased promotion through the membership, plus, this is an excellent way for merchants to gain new customers and to build a loyal customer base. Because members are offered special discounts they often ‘try’ new and different products and merchants. And because the products and services are top quality it stands to reason that members are usually more than satisfied with their purchases. Thus, members make an effort to continue the relationship with the merchants they discover through the program. In the end, the Blair Rewards Membership flourishes as more and more people recognize the advantages of belonging to the program. Individual merchants enjoy the benefits of loyal customers that continue to make purchases for years to come. And members of the Blair Rewards Program enjoy the discounts provided to them. Because members are generally very pleased with the program they often tell others about the membership. Word of mouth promotion is considered to be the most influential type of advertisement possible. After all, when we know that a friend recommends a product or service we are very likely to take heed. About The Author: Marianne Greenwich, an avid consumer advocate and an online writer recently explored the reasons behind the success of the Blair Rewards Program. According to her report the program has survived through both good and bad economic times. Greenwich contends that the Blair Rewards Membership continues today because of its dedication to provide both quality and value.
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