|
Innovative thinking in marketing is always a challenge for the marketers. Marketing through mobile SMS is the norm of the day. It is safely the fastest growing segment in the marketing industry with loads of documents and data to support the effectiveness of the medium. SMS marketing is successfully supported by a list of convenient short codes today and it is a huge contributor in the achievements of SMS marketing. A short code is a five or a six digit number that is assigned by the common short code association. Once this code is assigned, it becomes common to all the wireless carriers. This also helps to identify the application that is associated with the number. One example of such a usage is the reality shows on television that need contestant voting such as the American Idol. Usage of the short code for SMS marketing or marketing activity easily broadens and simplifies the reach of any brand promotions, doing away with the requirement of any other method to reach large audiences and capturing participants. The effectiveness of this method is huge and is easily used by a host of industries not only as a promotional technique but also as a convenient means of service. For example, a restaurant may use a certain signage as well as certain wordings on the register receipts, with statement as “Text rose” to 12567 to receive meal and drinks menu on your cell phone. As a patron you may text in free time for the above service, receive a text message confirmation. This is it; you are now a part of the restaurants program ready to receive exciting money saving offers and other promotional discounts. Therefore, if you want to opt and be a part of any promotional activity, simply use the short codes to enroll. Using this uncomplicated method virtually assures a hundred percent message delivery. Participants have a choice to move out of the promotional program at any time simply by typing in a key word that is accepted by the industry. Just type in “stop” to the short code and you are out of the program almost instantly. In a mobile phone savvy generation when the reach of the communication technology is so high no other method of promotion can be so simple, effective and the results immediate. If you are involved in any such marketing or promotional program try using certain software available in the market today. These softwares guide you through the entire working process through tutorials or online customer service desk. Easy to use and implement they are available online on dedicated web sites as well as specialized stores. Buy them online and have your own short code with carrier approval in no time at all. Dedicated SMS short codes or plans that offer single patron are very expensive and can take up a lot of time before it is set up and running with the desired results. Many plans offer shared short codes too that significantly lower the cost along with the lead cost to start the campaign. However, it is advisable to choose a short code provider company that is popular and renowned in the market. You can also read reviews and articles before finalizing your purchase. There are many forums and chat rooms online where expert marketers discuss and suggest the best plan that can be used by you as a starter. Ensure that any type of SMS short code that you choose gives you a visibility in the market and increases your profits manifold with good return on investments. Text messaging as a marketing tool is here to stay as one of the most modern day techniques to reach to the end customer in shortest possible time. Affordable to deploy, mobile marketing gives you unexpected result and a way to reach out to the customer almost at a personal level. Marketers can use it to inform of the product’s offer on the mobile phone. Large or bulk texting is ideal from a government point of view too. Important messages targeting a huge citizen base is taken care of within minutes. The unique key word of a particular company or a government department is short and very similar to a phone number but a smaller one for sure. So when a message comes to the user’s mobile phone, they are aware from exactly where the message comes simply by looking at the short code. The marketing professionals have utilized the vast usage of mobile phones very effectively to reach to each of us using this communication technology to inform, to take orders or even as a customer service tool. Short code provides the marketing professionals with the right technology that makes the SMS marketing an effortless and a plain process. Sumotext provides mobile marketing and SMS marketing solutions to companies over short codes via sms gateway and campaign management tools.
Related Articles -
mobile marketing, SMS marketing, short codes,
| 
