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If you are a webmaster, what would you consider the most important determining factor for the success of a website? If your answer is anything other than traffic, it is time that you did a rethink! Naturally, there can be other valid webmaster's intentions such as developing your site into an authority site, or generating revenue (can't fault that one). But, the backbone of moneymaking websites is traffic – lots of it. Relevant traffic. Traffic that converts. Traffic that is natural. How do we get a hold of such traffic? The first school of traffic generation relates to the fundamental dictum of "build a good mouse trap and the world will beat a path to your door." Of course there is bound to be significant doubt about what marks a "good mouse trap." But the idea has its merits. Use your promotion skills for your site and just watch, you will be able to generate traffic. So it is a pity that rather than follow the principal of "build a good mouse trap and the world will beat a path to your door," some website owners rely on "build and they will come." This is the passive approach to website traffic generation. Sure, following that logic you will get some traffic, but you are leaving a lot of money on the table. And that is not a good thing. Instead of spreading yourself thin with dozens of sites, you must take up only as many sites as you can actively promote. Sounds like a bunch of common sense, right? Actually, it is not so common to see this basic principle being followed. Then there are those who will buy traffic. Ask a webmaster and usually they will find the idea of buying traffic displeasing. This is on the grounds that many sites that sell traffic do it by using paid surfers, auto-surfing programs, pop-ups, pop-downs, etc. This ends up diluting the quality of the traffic till it becomes nearly trifling. Of course, a brilliant solution for traffic is search engines. In case you can get search engines to rank you decently, you can expect to get plenty of traffic from search engines. But take up only the few big ones – Google, Yahoo, MSN, Ask probably constitute well in the excess of 90% of all search engine queries. Having a great site, with great content, great navigation and many links from reputed sites is the best way of ranking well in search engines. The author Ajeet Khurana recommends Online Opportunity, Squidoo, and Search Engine Optimization Overview.
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traffic, search engine optimization, webmasters,
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