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Direct impact of health care products company license - health care products, direct marketing - Ph by zyzy wang
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Direct impact of health care products company license - health care products, direct marketing - Ph by ZYZY WANG
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| Article Posted: 02/11/2011 |
| Article Views: 113 |
| Articles Written: 2301 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 934 |
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Direct impact of health care products company license - health care products, direct marketing - Ph |
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Business,Business News,Business Opportunities
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Editor's note: In 2005, registered on the management of health care products as the industry's main event, at the same time, the state tightened the supervision of health products advertising. Now, over 2006 in this year supplement industry has shown a significant change. Get direct evidence of attention within the industry, while the other hand, the status of suppliers and retailers the unfair, resulting in the unfair business environment, health care products companies most urgent heart with a sort of desire introduced new policies to regulate the market. Since 2006, the annual report has not come out, we more often quoted in the industry of major listed firms reported the number of large enterprises through changes to illustrate the trend of the industry.
2005, the "Health Food Registration (for Trial Implementation)", "Interim Regulations on health food advertising review," "direct selling regulations," "pyramid schemes Ordinance prohibits" such as the implementation of state and local laws and regulations, transfer the state has increased industry regulator signal, whether large or small and medium enterprises, are subject to a great impact, withdrawal, consolidation, restructuring ... ... a comprehensive reshuffle of Chinese health product market, the market gradually become standardized. Throes of change in the market, many companies do not give a satisfactory market responses, the second half of 2005, sales of health products market is not ideal.
But we should see that regulate the operation of De large enterprises in the performance did not significantly increase the time gradually expanding market share, some do not regulate the operation of the business and the brand is out of the market, to the entire profession which, in turn is a blessing.
2006 2 Avon's direct selling license granted licenses to companies bid a shot shot in the arm, more and more enterprises begin to direct the force. Human, financial and material inputs to a large extent affected the normal operation of enterprises, which seriously impede China's health care products market, the pace of recovery.
Shares rise but the company reduced the proportion of health care products sales
2005 6 After last Shanghai and Shenzhen index fell 998.23 points were the lowest, 2590.53 points, have hit the lowest for eight years, then as the split share reform, the exchange rate reform and many other good news promotion, they have higher indexes. Stock affected by the trend, health care products companies listed on the stock began to rise, Harbin Pharmaceutical, Coconut Island, East E-Jiao's stock price even more than 50% gain.
Domestic health care products include seven listed companies, through their public of the data we can see, these big companies care product marketing of the Bi Li Zai overall sales or maintain Bubian, or clear the Jian Shao.
From these business data, sales of over 100 million yuan of business there, without exception, health care products sales decline, the health dollar and Jianteshengwu of health care products or even sales dropped by nearly 1 / 3; and The three companies sell less sales growth have emerged, including the East E-Jiao sales rose nearly 1 / 2. Analysis of the reasons for estimating the competitive market, the health dollars, Harbin Pharmaceutical decline in performance may participate in the direct selling license application is related to the license application was not involved in the energy business in the competition was to contain the situation down and develop markets, considerable revenue is also necessary.
Optimistic about direct marketing, but more hope that regulate the market
2006 8 months, have issued direct selling licenses, many famous foreign companies carrying huge amounts of money and a lot of quality health care products market in China opened to the door. Under their influence, the Chinese health food market reshuffle will be more complete, the market will change in the situation even more elusive. The seven companies except East E-Jiao, the applicants are already involved in direct selling license or intend to, really mighty force posture of crowded single-plank bridge. This shows that China's health care products companies on the marketing puzzle and find a way out for the urgent development of mood.
We should see that in the present, the most serious obstacle to the development of China's health industry is not regulated for the relationship between zero. As we all know, the terminal stores is the most important health care products company sales channels. However, with large group of consumers, suppliers and retailers in the relationship, obviously the latter occupied the right to speak. As retailers and other random acts of charges and withhold payment for goods, resulting in higher distribution cost business, profit reduction, market access disorder. Including the several listed companies including, in some malls, store squeezed by the cost of up to 40% to 60%, from 2006 mid-year report in which a few statements on the store of obscure we see that the enterprise frustration and anger.
Since November 1, 2005, the Commerce Department to the public "Retailers and suppliers purchase transaction management approach (draft)", the large number of health care products company has been looking forward to the formal introduction of the legislation. For no other, only in a fair environment, legitimate business. If the approach can be introduced earlier, perhaps in the direct selling license application list, the number of health care products companies in China will be greatly reduced.
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