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Advertising is a necessary expense in any type of business. There are so many options that it can be hard to decide where your advertising money will be put to the best use. Is Internet advertising worth the money? Well the answer is yes and no. First, let's consider what it really means to advertise on the Internet. Many advertising companies will try to sell you on pay per click advertising. With this kind of advertising, you select you target key words, such as "local pest control" and whenever a potential customer types in this word your ad can appear on the top or side of the page. You only pay when a person actually clicks on your ad and goes to your site. The problem with pay per click advertising is that it can get REALLY expensive very quickly, and there is no guarantee that a person that goes to your web site will ever become a customer. There is also no way of following up on these people, which leaves you out the advertising money and possibly out the customer also. This is probably the worst option for a small independent pest control company looking to grow their business. Banner ads and AdWords types of advertising fall into the above category also, they are just too passive to count on for results. Well, where does that leave you as far as Internet advertising? Let's talk about how you can get free traffic to your site. By this I mean getting your website to show on the first page of a search engine when a potential customer types in a search, such as "local roach exterminator." Research shows that searchers prefer clicking on the natural results before the paid ads anyway! The awesome thing about having your web page on the first page, is that if a customer doesn't call you, it doesn't cost you anything. So how do you get your web site on the first page? It's not that hard to do...when you study the Internet for a living. There are so many things that the search engines are looking for, and many of these things need to be set up from the birth of your web page. In other words, if you already have a web site and you've had it for over 2 months and its not on the first page, chances are it never will be. It's much cheaper to just have a new site set up in the way that the search engines love, so that they will put you on the first page. How fast can your web site get on the first page? The good news is that it can happen in as little as 3-6 weeks! More good news is that it isn't as expensive as you might think. For less than the cost of the yellow pages, you can have your website getting you customers very quickly. So all in all, advertising pest control business online is a very effective way to get your phone ringing with new customers. Do you want new customers on a consistent basis? Are you intrigued by local internet advertising? Are you looking for an economical way to get all of that for your business? You can because we can help you. We, too, are a small business, and we specialize in helping other small businesses take advantage of advertising on all major search engines. If you are thinking about advertising locally then call us!
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Advertising locally, pest control marketing,
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