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Variable chain of small carpenter head - are all stationery Qiuwen Qin - stationery - office suppli by li miss
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Variable chain of small carpenter head - are all stationery Qiuwen Qin - stationery - office suppli by LI MISS
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| Article Posted: 01/26/2011 |
| Article Views: 129 |
| Articles Written: 1636 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 990 |
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Variable chain of small carpenter head - are all stationery Qiuwen Qin - stationery - office suppli |
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Business,Business News,Business Opportunities
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Poor carpenter from a small, and today the largest head of the stationery chain, are all Stationery Co., Ltd. CEO Qiu Wenqin create stationery in the wonders of the world, but also landed the top of their dream life.
Looking back to when the road, he confidently said: "We Chaoshan people and others is the most different places, daring man does not do."
Keen eye for business opportunities found in stationery
1988, the Qiuwen Qin Lufeng from his home early Chuang Shenzhen, Guangdong, is a carpenter to undertake odd jobs from the beginning. He used up early to do odd jobs to earn 5,000 yuan, organized a street renovation team, four to solicit business. 7 square meters under the plate after the store, make business cards business.
A chance opportunity, a stationery salesman came to his shop selling stationery. Qiu Wenqin accidentally saw this quote stationery salesman, found that buying a pen is 8 cents on the price alone is only 4 yuan 5; a roll of transparent tape was an angle 8, 8 corner stationery store to sell ... ... stationery of the average profit as high as 200%.
Qiuwen Qin's heart was. He immediately bought some stationery, business cards scattered with the sale. Much to our surprise month-end billing, revenue more than sporadic stationery card to do the main industry.
Stationery small line when he realized the enormous profits in. In early 1992, he will hand out only 7,000 yuan, to the wholesale of some fashion, for the stationery. Less than 1 month, stationery sold out. To the first 4 months, the hands have been had more than 20,000 yuan deposits Qiu Wenqin in turn card shop next door to a hair salon sublease more than 10 square meters down the road from this path stationery business.
After a year of effort, he developed a number of fixed-tourist company, made in Korea, Japan and many other stationery companies overseas agency. In 1993, the second are all stationery store was born. To 1994, he fired four chain stores. In 1995, he incorporated "are all Stationery Co., Ltd.."
Everywhere quick step Name "are both" Qiu Wenqin hope that made everyone aware of stationery to the big brands. Today's "all are" stationery has opened 33 stores in Shenzhen, staff development to more than 600 people. Sell products from small pencil, eraser, to several hundred thousand dollars of projection screen and a full set of office automation equipment, and she did it a household name. Success did not come by chance, Qiuwen Qin said: one step ahead is always important.
1993, the department store in Shenzhen optional edge burst on the scene, the Qiuwen Qin quickly launched their own choice stationery store; in 1994, have both pioneered the use of computer systems management products; are all or the first through the ISO9000 quality certification stationery business.
Qiuwen Qin good at finding the subtle needs of each customer and make every effort to meet. Qiu Wenqin industry in the city's first commitment Stationery delivered to your door. He saw some customers more than the casual usage, then launched at the end of checkout. This is the bit of subtle, are all achievements of the National Stationery hegemony.
Lee is not dumped Stationery competitive market, Qiu Wenqin never involved in the abnormal price war. He believed that immediate interests and ultimately hurt corporate profits in the long run. To ensure quality, all have established quality control department and the Department review.
He said, are both long-term agency stationery Mitsubishi pen, original goods to 4.7 yuan, and some stationery business as long as 8 cents. They sell the original fax paper length of 30 meters, and those big fake core, paper to the length of only 10 meters.
Now have all genuine reputation has spread all stationery Quartet, Mitsubishi famous stationery company have come with them to discuss cooperation. Recently, the U.S. second largest stationery company president STAPLES also to discuss cooperation.
To the sea "swimming" in distress have
More ruthless business sea impermanence. Qiuwen Qin also win a general, 19 branch of mortality, is his secret anguish.
1998, the Qiuwen Qin chose Shenzhen, South Road, 1 East Gate, 38-storey building is expected to be completed, the door is a bustling commercial street. When the building construction to the 10th floor, he rented the building ground floor of 1000 square meters of high-priced stores, the scale over time have all the shops are. Qiu Wenqin intends to introduce are all banner.
, However, chosen to backfire. The building into residential flats last for various reasons, resulting in more than 90 days in a stationery store has not sold. However, bitter experience setbacks, he has not been knocked down, but a more careful treat every move.
He was already saturated market trends in Shenzhen, so the brands are all stationery and management into the country. Since last year, all have access to rapid expansion. In addition to Beijing, Shanghai and Guangzhou three branches, the more than 10 cities across the country opened stores.
Further expansion of big chain map
Qiuwen Qin Now consider the largest problem is how to explore new profit model, are both bigger and stationery.
The analysis, Qiu Wenqin that, while individual investors can not give up, but look for more profit growth, companies and units of office supplies will be the main direction of the future. He said that this year will continue to expand direct sales force for national office supplies account for Shenzhen and a greater market share. I am an expert from China Bags Wholesale, usually analyzes all kind of industries situation, such as trouser jeans womens , tight black jeans.
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