Office appliances mall melee "gruel thinning soup" - appliance stores, home appliance cha

Appliance industry in general legend where margins are thin, with an area hundreds of square meters, easily Investment 10 million yuan, we have to trip "home appliances" bowl of muddy water, as the saying is "what they want."

New day Park City home appliances located in the "home appliance products", the three stations located in the wholesale market for home appliances, "Appliance wholesale" on; Zhenhua mall admitted: "The appliances do not expect to make money, mainly taking into account the appliance to pull sales of other commodities. "However, when asked how much the city home appliances market potential, such as TV , Refrigerator The number of individual appliances such as the annual demand, there is no satisfactory answer can be given a mall, even though the beginning of the year announced Yantai, Shandong Province appliances Consumption Ranked third in the province of the news.

With a vague impression of a loss launched, will inevitably bring confusion positioning. Three stations located in the wholesale market for home appliances, "Appliance wholesale" on the huge traffic stop trying to account for three cheap, however, the economic hinterland of Yantai is too small, the most radiation to Laiyang, Laizhou and Weihai area, has always been dominated by retail, then the bulk wholesale to whom? Days Park Appliance City located in the "home appliance products", from opening to closing but people do not see in the end compared with other shopping centers "fine" Where? As home appliances shopping mall Zhenhua simply repeated Zhenhua commercial model. Repeat this with the level of competition, effective ways for the time being let alone, resulting in the defects were obvious. First of all, driving a new round of price wars. As mentioned earlier, household appliances have been meager profits, and everyone together on the appliance, will accelerate consumer diversion. In order to squeeze the limited market share, have flashed various conventional weapons is simply the most effective or aggressive price, economic situation at the time, play this "double-edged sword," is probably the result of "killing 10,000, from injury 3000 . " Everyone is seriously weakened, tired of life insurance, talk about development? Shopping malls can not develop, reluctantly support a while and eventually escape, "close" doom. Most importantly, into the tens of thousands of money to fight a "hydroplaning" direct impact on local economic development.

Secondly, people did not get the benefits. Changhong to a 29-inch color TV, for example, shopping malls margin maintained at 200 square Buzhi Yu dazzling hungry, which includes delivery to the customer from delivery to the door will cost about 50 yuan, tax of nearly 100 dollars, plus net profit of 50, can gross margin was only 100 some shopping around, consumers looked really cheap home appliances, do you not know "from Nanjing to Beijing, all the way to buy without selling spirit" and shopping malls with goods of inferior quality or wish to fool consumers, because most people are not familiar with the structure of the appliance, or the future maintenance of "none" to consumers, the mall on individual stalls selling Hong Hong rumbling burst disappear, the consumer whom to repair?

Again, misleading the direction of investment. Home appliances shopping malls to see everyone do a pack of effort, a lot of people think that a very large household appliances profits, have intended to put a 35 million, open electrical appliances store. Do not you know shopping is now riding a tiger home appliances, will suffer. Zhenhua appliance shopping mall opened in the beginning though not from the temperature did not fire, but the consequences are to-day Park City wants to come home appliances, although about two hundred meters away also. While there is no competition lifeless, excessive competition is likely to make people die young. 9 Appliance Market competition has been over the profits of the entire appliance industry has become thin gruel soup, thin soup and some may even could not drink on. Many shopping malls Daoshi miss the government's macro-control effect.

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