Taobao.com, Chinas largest online store, is to increase its visibility through the new Internet domain and brand campaign in a growing competition in the country of e-commerce market.
Taobao, part of the Chinese e-commerce giant Alibaba Group, the companies efforts to Taobao Mall, which offers more than 30,000 international and domestic brands available online consumers.
Before guests access by Taobao.com Taobao Mall. But on Monday, the company launched an Internet domain for an additional platform in www.tmall.com to enhance its accessibility to consumers.
Were trying to give them a shortcut to go to this site with high quality, said Daniel Zhang, chief financial officer.
Along with the new domain name, the company will invest 200 million yuan(29.9 million U.S. dollars) over the next three months to advertise the service. Branding campaign will promote Taobao Mall on Chinese television and through billboards in major cities throughout the country.
Taobao.com was first introduced in 2003, specializing in online retail sales of consumers for consumers. However, in 2008, the site Taobao Mall started as a platform for business-to-consumer, so that major brands for sale to users via the Internet. Now, Taobao Mall precedes the development of consumer-to-consumer business, said Zhang.
Taobao already controls 75 percent of the countrys online retail market, according to Beijing research firm Analysys International basis. The total volume of transactions on the site reached more than 200 billion yuan(29.9 billion U.S. dollars) in 2009, according to Taobao.
But other companies, both domestic and foreign, are also hope to cash in on e-commerce market in China, which continues to grow. In the first three quarters of 2010, the online retail market in China was valued at more than $51 billion, according to Analysys.
Last month, Baidu, Chinas largest Internet search engine, launched jointly new online shopping site in the country with the Japanese e-commerce company Rakuten. Firm invests $50 million to build the site. Wal-Mart also said he is preparing for Chinas online sales by offering products from its stores Sams Club warehouse.
Taobao, however, is not focused on competition, said Zhang.
I do not really care more about the competition. And the market is quite large. Everyone understood in Chinese e-commerce is still at an early stage, he said. Now, if you look at online retail as a percentage of total retail sales only account for less than 2 percent.
Every player in the e-commerce in China will have a chance to grow, Zhang added. To Taobao Mall, the company believes that the number of buyers at could double next year.
Taobao Mall are still available through Taobao.com. There are no plans to spin off the center of your own business, Zhang said.
Via: Taobao Mall Platform supports up ads, New Domain Name
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