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Role of LSI in Search Engine Optimization by John Anthony





Article Author Biography
Role of LSI in Search Engine Optimization by
Article Posted: 01/05/2011
Article Views: 64
Articles Written: 798
Word Count: 540
Article Votes: 0
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Role of LSI in Search Engine Optimization


 
Internet Marketing
Ask any SEO guy and the first question that he will ask you in all probability will be the role that LSI would have in Search Engine Optimization. It is confusing, as there is no real correlation between the two. It does not really make any sense to relate both, but then there must be something which has eventually brought both under the same roof for discussion. What relation can SEO have with LSI?

Latent Semantic Indexing is a process used by Google to for spam detection. This is where it all originated. There was a lot of spam going on over the web and to put a halt to this, LSI was introduced as a concept thought of having some potential. LSI is good at detecting excessive usage of keywords, where they are used in a very illegitimate manner and taken way beyond the mentioned level. One was able to generate thousands of pages like this without getting caught.

SEO Services provided by SEO India service providers promote limited usage of keywords. They propagate appropriate adherence to keyword density. The message they carry is simple: If you promote a site and go overboard with the keywords in your content, then LSI is going to leave no stone unturned in catching you and declaring you guilty. The repercussions are for you to judge and weigh in. Google has made it evident that this density should be kept somewhere between 1 per cent and 3 per cent. Use the keyword on the:

1. Page Title. 2. In the Headings of the H1 Tags. 3. First 100 characters. 4. Last Paragraph.

The search engine spiders usually check out all four and give importance to the words that come out. They should be used after every 300 words.

To summarize the long thing short, LSI is basically a tool used by Google to detect whether the number of keywords within the content of your website has exceeded the given limit or still within that specified line. If used in excess, the LSI passes its verdict and declares your website guilty. Otherwise, things move along fine and your website does all the good work it is supposed to.

The end user too can use this to his benefit. The LSI can always be used to check whether the keyword count is being exceeded or not. The tool will run a check and immediately notify whether the same happens or not. If it does, then the keyword count can always be reduced and cut short. This way, the SEO Services will be better and also to the point. There will be no limit exceeding and things will be well within the given limits.

This spam detection technique put to use by Google has been a real revelation of sorts. The tool has simplified what a lot of other things left to be desired. Not only has the process been made easier, bona fide websites which got drawn into that deadly mire and got labeled as corrupt themselves have been declared clean.

Author:

IDS logic a brand name for its SEO Services India which provides top class search engine optimization and web design services at affordable prices. For more details visit our SEO Outsourcing website.

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