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Game foreign appliance manufacturers prices "dream" can be "true" - foreign ele by ayay wang
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Game foreign appliance manufacturers prices "dream" can be "true" - foreign ele by AYAY WANG
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| Article Posted: 01/04/2011 |
| Article Views: 122 |
| Articles Written: 2282 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 1171 |
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Game foreign appliance manufacturers prices "dream" can be "true" - foreign ele |
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Business,Business News,Business Opportunities
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Year end of the year, Sabre-rattling in the business when the big price war, Panasonic, Siemens and other "foreign brand" suddenly announced increases in some types of refrigerators, washing machines and supply prices. Regardless of 3-5% gain in manufacturing gimmick suspected the existence of a single word is the word of the resistance of business voice, we can see that the price increases difficult.
Even worse, the number of refrigerator, washing machine manufacturers are on the Panasonic and Siemens may be lost due to price increase market share lining! Opportune neither have, how can foreign appliances dared "to risk universal condemnation" and the price it?
"Foreign appliances" moving trend is that prices
Recently, Matsushita announced a sudden increase some types of refrigerators, washing machines supplier price rises 5% to 10%. Siemens also said this month wholesale price on the full range of home appliances to enhance the overall price increase of 3% to 5%.
Panasonic marketing manager of Tianjin Bing-Yan told reporters this weekend, Tianjin market price adjustment in accordance with the unified arrangements of the washing machine products, the original price remained at between 600 to 800 yuan, the price of 30 yuan will be raised to 80 yuan.
Different with Panasonic, Siemens sucked full line of products were generally up.
's Contact person in charge informed Siemens Beijing, Tianjin and the market will be in accordance with the Siemens sales strategy across the country, except for regional differences, product type is different, the products an average increase of 3% to 5%. If the price of the refrigerator according to Siemens from 1800 to 5000 yuan in the calculation, the average gain for the range from 54 to 250 yuan.
Bing-Yan said that prices of steel and other raw material costs caused by increasing pressure, especially the market prices are relatively low product, almost close to zero profits, if these products are still white goods to maintain this price, it will affect the company's survival. It is understood that the ratio of steel in the largest machine in the refrigerator, the greatest impact by steel prices, and insulation materials used refrigerator prices are rising, combined with transportation costs and other factors, the cost of each refrigerator has increased 200.
It is understood that Siemens, Panasonic, Whirlpool, represented by foreign brands camp, now in Tianjin share in white goods sales accounted for 40% share. Unlike in the past, this price rise is not commonly used by manufacturers to promote new products to achieve the price adjustment, but the direct price increases for existing products.
Businesses and competitors do not buy it
The face of these two brands moving trend is the ocean, and play the "price war" when one price reduction, the people sell into corrections to follow up with different prices of the two post-market counterparts that no one chasing the contrary, do have indications that the number of refrigerator, washing machine manufacturers are preparing to take the opportunity to fill Panasonic and Siemens may be due to the loss of market share prices. Circulation, Gome, Suning, a commercial, medium and large home appliances such as stores also said that the pressure will not pass on to consumers from manufacturers.
Prices for two brands of "rhetoric" Little Swan Group Tianjin's Ho said the headquarters had not received notice of the price increases, rising costs of steel and other raw materials is a fact, but from a market point of view, because it is peak season for sales, for the time being not to adjust prices.
Kelon company official said, the face of rising prices of raw materials, enterprises can scale advantages through lower marketing costs and management costs, and procurement and tendering methods to reduce costs.
As the major home appliance chain store terminal body, for Panasonic, Siemens, also said prices will not allow consumers to pay the bill.
Person in charge of Suning Appliance, home appliances dropped the price of choice is usually the main sales market models, but prices tend to select some non-mainstream products, or for some models, and then decide whether the market reaction to the general promotion of . Although prices have not got the brand's models, but be sure, Panasonic and Siemens, the scope of a high-end white goods, the prices have been relatively high, even if prices for ordinary consumers to stimulate the degree of not be significant.
Gome's head also believes that high-end foreign brands in the market strategy and has a very different domestic brands, foreign brands to pursue the profit, the pursuit of the domestic brand market share. The information currently available from Panasonic and Siemens refrigerators, washing machines, in many models is unique, and other brands are significant differences, which is the direct cause of them dare to price increases.
Hard to shake foreign brands cut prices surge
Announced price increases may be large appliance manufacturers, including not only the first of several imported brands, also including some domestic brands has always been good at price war. Recently there have been a domestic microwave oven brand that, due to reasons of raw materials, will temporarily stop the "price war" in the marketing strategy and adopt a "price increase across the board" approach.
Another company announced that it will raise prices in the new year the level of imported brands, also said prices from the pressure of the upstream supplier has been in the home appliance manufacturing industry in full expression, enhancing the retail price is also "quite upset."
On a number of manufacturers made "upstream pressure", the industry said that the current market price volatility of raw materials of view, the impact on domestic electrical appliances manufacturing industry should not be big enough to have to raise the retail price level, because in particular large number of global brands, the raw material procurement, technical reserves and so are prices for raw materials has a considerable "digest", even some domestic brands, but also through technology development and distribution channels, and links to digest raw materials prices adverse factors.
Tianjin, a home appliance chain's executives told the reporter that made possible the current prices of the companies, though, including a number of domestic and imported brands, but market situation, their market share is not significant does not have the mass response of "voice." Threatened to price increases of products mainly in air conditioners, refrigerators, washing machines, and several other categories, there are also a hot market where not recently.
Businesses also revealed that the recent period, color TV class, audio-visual category, digital type and small home appliances market demand will further "vigorous", together with the concentration of major brand promotion, home appliances market before Spring Festival a "prices" phenomenon unlikely. I am China Crafts Suppliers writer, reports some information about flying lesson , leap pad books.
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