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Kodak 2010 or out: the failures of transition from the oldest to the two followers - Kodak, 2010 - by sgbvdf asga





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Kodak 2010 or out: the failures of transition from the oldest to the two followers - Kodak, 2010 - by
Article Posted: 12/20/2010
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Kodak 2010 or out: the failures of transition from the oldest to the two followers - Kodak, 2010 -


 
Business,Business News,Business Opportunities
Success is successful milestone; failure is failure of the epitaph. 2010, the industry is defined as "post-crisis" era. We are not sure which companies can successfully into the security zone, but they can see which companies may continue to remain silent. Kodak, Simmons, Lexus, Youku, Shenzhen Airlines, they are either victims of the industrial revolution, or neglect and who the company changes, or technical innovation out of people ... ... 2010, they are unfortunately short-listed.

HC printing network "Mom, do not take away my Kodak color film." Famous American singer Paul Simon in 1973, sang the song. In people's mind, Kodak has been a symbol of an era. However, Kodak 2010, seems to "Get the lead out."

Kodak: the decline can not be inhibited
2009 6 months, Kodak announced that it would cease production has a 74-year-old kodachrome brand film. "This means the end of an era." Reversal film 24 years ago had used film "Afghan Girl" of the famous photographer publicly.

Last century, the film industry starting to prove weakness i.e., Kodak's transition to digital business also began to whimper in the shareholders gradually advancing. If for an industry, Kodak's turn may be regarded as a sound way. However, the popularity of digital applications under the Kodak with a very short period of time will be defeated. To the third quarter of 2009, Kodak has been four consecutive quarters of revenue decreased by 20%, and 4 consecutive quarterly loss.

Two failed transition 2005 6 months, Perez (antonioperez) as Kodak's chief executive. Over the past more than a century, Kodak has been considered the most successful American business history, one of the enterprises. However, Perez took over, the world's largest film companies have fallen into a storm-ridden situation.

In the global market for the rapid decline of traditional film when the mouth, Antonio, took office being viewed as an important transformation of Kodak acceleration signal that this enterprise has been determined to put their own into the digital age. Prior to Kodak, HP, Perez worked the effectiveness of 25 years, the Hewlett-Packard led Printer Department annual profit of 100 billion.

Tenet, Perez namely Kodak has developed five areas: the promotion of digital business Sell Income increased; effective management of traditional businesses to meet the company's overall operating profit target; to achieve the cost structure changes; reduce sales and administrative expenses accounted for sales ratio; to achieve excellence in the supply chain management.

From the traditional image in order to achieve a strategic transformation to a digital image of the target, Kodak launched a large-scale acquisitions, in 2007 years ago, around 2.5 billion U.S. dollars have been spent huge amounts of money, the acquisition of six Digital Printing Giant, also at the end of 2006 to its medical imaging department to 2.35 billion U.S. dollars sold to a Canadian investment company.

2007 12 months, Kodak decided to implement a second round of strategic restructuring, which is a time for up to 4 years, the huge cost of 3.4 billion plan. The reorganization process, the Kodak 2.8 million layoffs, cuts as much as 50%. Restructuring goal is clear, the company's business focus shifted from the traditional film business of digital products.

However, in 2008 Financial Crisis due to weaker demand an end to Kodak brief recovery. Since the fourth quarter of 2008, Kodak's sales began to drop into a fast channel. To the third quarter of 2009, Kodak's sales were down 24%, 29% and 29%. Kodak announced later in the third quarter fiscal 2009 loss of 111 million U.S. dollars, for the fourth consecutive quarterly loss, and the results less than Wall Street expected.

Slow and radical argument "Over the years, Kodak's well aware of the necessity of business transformation, not a lack of transformation of the required technical reserves, but in the implementation level are incredibly slow." Kodak's industry observers have long expressed concern that in Puritanism.

Delisting for kodachrome brand film, Kodak acknowledged that "10 years ago have been considered for delisting," but forced the film's photographer, "fan" of many, has been unable to make the trip.

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