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Performance Metrics For Internet Radio Stations by David Wolf





Article Author Biography
Performance Metrics For Internet Radio Stations by
Article Posted: 12/20/2010
Article Views: 54
Articles Written: 108
Word Count: 540
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Performance Metrics For Internet Radio Stations


 
Internet

Do you know the three top rated internet radio stations in North America? You may question the manner in which the performance of internet radio stations is measured. The technology in use and the means whereby data is measured and evaluated for internet radio stations is quite fascinating.

Ando Media is a company that evaluates and measures the performance of internet radio stations. Some of its technology includes Webcast Metrics, Ad Injector and PodLoc. This company was founded six years ago and has since been purchased by Triton Media Group. Recently, the rankings for August 2010 were releases, these results are based on data acquired with their Webcast Metrics technology. Making use of a platform that monitors the streaming of audience data, Webcast Metrics gives Ando Media the capacity to convert this data into meaningful metrics that stations owners and advertisers can comprehend. Following, is a list of the three most listened to internet radio stations.

Sitting on the top position, CBS Radio Inc. which includes AOL Radio and Yahoo LaunchCast registered to have 160,741 average active sessions. CBS Radio is the largest radio broadcasting company in the United States with in excess of 100 stations. It is part of a bigger family of CBS Corporation. Its name has been changed as well as its partners through the years.

The number two rank is occupied by Digitally Imported Inc., with 64000 average active sessions. This company was one of the pioneers in the internet radio broadcasting industry which has been branded as one of the best electronic dance music radio stations on the internet. It has 32 streaming music channels that play various types of dance songs.

Last but not least, sitting at third rank with 51,419 average active sessions is 977Music.com. Both an online music and online radio station network, it provides eleven streaming internet radio stations playing the hits of the fifties up to the present. It provides the fewest number of channels but boasts the greatest number of active sessions per channel of the top three. This rounds out the three top ranked internet radio stations.

In addition to its great audio experience, 977music has included social networking software that enables its members to connect with each other and share the interest in music. Each member is given his own social media profile on which he can create their own playlist of up to 1,000 songs. There is also a blog section where you can obtain information about your favorite music and artists, including biographical information.

The primary metric used to evaluate the performance of each station is the average active sessions, it is the average number of people that are listening to a station at any one point in time. This data is averaged, over a specific time period to yield the average active sessions metric.

With these metrics, each station's performance can be measured and compared to other stations or to its own performance from a different time period.

To get access to great online music visit us at: internet radio To learn more about the internet and music go to: free online music

Related Articles - internet radio, internet music, music, entertainment,

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