With Mobile , IT-based consumer business to civil & personal transformation "complete" release, mobile phones, IT professionals off chain store trend emerging, industry as a whole into a downturn. This gave rise to di ICT, the two giants in the telecommunications field, then started a professional mobile phone chain to
Digital Discover chain transformation move. Learned that as early as late last year, D. Phone stores in Beijing's part, the Internet has been involved in the creation, digital cameras,
DV IT products such as digital sales. Cooperation partners include Sony, Canon, Dell and other big companies. This year in April, D. Phone Zhengzhou branch will be the country's highest-level Sony stores? Sony Cyber Workshop to introduce its stores. Covers a range of products include, inter
Sony Ericsson Outside phone, Sony digital cameras, laptop computers, digital cameras, MP3, MP4, MP5, and PS3 a full range of consumer and other
Electronic Products. Another mobile phone giant
chain based in Dongguan in the field of telecommunications, as early as late June 2009, a large scale to 3C product line expansion, opening its chain from the professional to the professional digital mobile phone chain strategy to upgrade the road, will notebook computers, digital cameras and other products into the terminal 3C store sales. And in its "Mobile two-year long warranty" based on the introduction of "three years of worry-free extended warranty camera, computer three years UNPROFOR peace of mind" guarantee peace of mind
Service . In its official website, "the country's largest digital chain" is not a forward position but at this stage of its development of the company as a general description.
The other hand, the two giants in the field of product management professional to diversify from the restructuring, the chain also began to develop model independent single store from store to store co-exist in the direction of diversification. D. Phone and including , North Electric, Wal-Mart, Carrefour and other partners to launch different Yetai "shop shop" joint and to show cooperation. While in the telecommunications field as early as 2004 that work began Carrefour "shop shop" model pilot, in 2006, its partners will expand to Lotus, Trust-Mart, PNS, Tesco, a large Fuyuan, retail giant Wal-Mart and other comprehensive, installing an expansion of its stores, "Speed leap forward" in the wings.
Industry analysts said: The store has more than 3,000 in the domain of telecommunications, more than 1300 outlets of D. Phone, the two giants to speed up the cell phone outside the field of 3C products penetrate the pace of retail sales, on the one hand reflects the professional mobile phone industry chain " bottleneck "dilemma; the other hand, will intensify competition in the market 3C intensity of circulation and circulation pattern of the pace of differentiation.
China's consumer electronics channel
the Union of bearer said that although early in 2006, 2007 news that the industry chain of mobile phone industry professionals face "collapse" and occurs in good times, but for now, professional mobile phone chain giants in the winter has only just arrived.
He further said: "However, from Japan
Home Appliances Chain of historical experience, Yodobashi camera, BIC Camera, cherry house electrical system and other three cities camera chain, in addition to cherry Westinghouse, the other two are very positive development. Thus, also formed a city camera system and the Yamada Electric home appliance chain, BEST Electric, K'S motor, the new motors, appliances and other small islands represent suburban home appliance chain camp confrontation. Therefore, do not rule out the D. Phone, telecommunications, and involvement in the domain of digital products such as mobile field Hongtusanbao, IT Direct chain retailers, and eventually developed into a chain of consumer electronics retail chain based giant may 3C category. However, compared to 'big shop-type' and
Best Buy , Yodobashi Camera, Suning and so on, D. Phone, in the field of telecommunications, Hongtusanbao other 'shop type' leading consumer electronics retail chain retail market potential is questionable. Therefore, a professional mobile phone chain giant has just come in the winter, restructuring in the resistance effect, can withstand the impact of external market live? Be further wait and see. "
In addition, as early as 2 to 3 years ago, came joint-stock reform, and actively seek the listing of D. Phone, the two giants in the telecommunications field, no public disclosure of accurate timetable. The information listed on Hebei Hanson year, the chain of giant mobile phone market led to the conjecture tide. However, preparing for cell phones professional chain who also need to consider another issue, that "is not listed already missed the best time?" I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as lifted golf cart , 800cc dune buggy.
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