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The rise of home appliance market still running-order sales model - home appliances, Haier - HC net by srf asgas
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The rise of home appliance market still running-order sales model - home appliances, Haier - HC net by SRF ASGAS
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| Article Posted: 12/14/2010 |
| Article Views: 58 |
| Articles Written: 515 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 623 |
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The rise of home appliance market still running-order sales model - home appliances, Haier - HC net |
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Business,Business News,Business Opportunities
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Referred to in recent years
Home Appliances
Market, many home appliances business is still the lingering fear. As the market blindly optimistic, high production eventually led to high inventory levels, this is undoubtedly a long-term implementation of the declaration of the failure to produce Ding Xiao mode. Storage cost pressures to ease, reduce inventory, many home appliance enterprises began implementation of the "Order Form" production and sales patterns.
Subtle changes in production and sales patterns
Necessary requirement for rapidly changing market, the products corresponding mode of operation change, the traditional mode of operation to produce Ding Xiao has changed. It is understood that foreign appliance manufacturers already the high-volume mass production of electrical appliances combined with the orders.
Present, this Order Production methods have also been more and more domestic appliance manufacturers to adopt and implement. Haier launched in the month of this year's 9 "Order of production" approach. This approach to the city of 42 Haier transit almost achieve zero inventory, largely reducing storage costs. In addition, the site editor from the beauty
Air conditioning
Domestic Division was informed that they achieve "Order Form" mode of production for a long time, and the implementation is pretty good.
"In the absence of Order Production before the Nanjing area of the storage area only reached 19,500?, But only 15,500?, Since 4000 is likely to compress to? Around." Haier responsible person said, " For this reason, storage costs, inventory, pressure has been greatly compressed and mitigation. "
Initial stage whether consumers can buy your favorite appliances luck
Ding Xiao
way past capacity, compared Order Production output can be controlled based on the report in accordance with dealer orders for production, thus ensuring the production of Bu Zhiyu much more than the actual market demand, control inventory.
From the household appliance market development, the order of production is bound to become a mainstream marketing methods, but at the same time-order, there are some practical problems. Consumers used to be able to immediately pick up after payment, and order back to the factory of production from order then to the user, there must be a cycle. If consumers can not understand, it will happen: As mentioned in the contract period does not arrive, consumers think that the factory owners do not punctual, not faith, resulting in consumers, dealers and manufacturers a conflict between .
This, an air conditioning dealer told Editor: "Although the demand to the post, but most manufacturers will be in accordance with the size of demand, so the production plan. If you encounter only a few orders for certain models of the situation, manufacturers production scheduling is likely to be postponed, resulting in delayed delivery. "He laughed and said:" Dealers and consumers can buy the desired time model, which is necessary to luck, so good customer relations will also be coordinated is the manufacturer of another issue. "
When the site editor asked whether the manufacturers to accept the issue of delay in delivery time, a consumer is going to buy air conditioning told editor, said: "for too long certain heart uncomfortable, it may be give orders to choose other brands. "
Industry believes that the majority of household appliances enterprises have their own R & D, procurement, manufacturing, sales system, but the whole supply chain process, most of the household electrical appliance enterprises also belong to manufacturing enterprises. Order production model is still in the running-in period, for most manufacturers, consumers have yet to be tested. I am Mp3 Player Manufacturers writer, reports some information about horse saddlery , horse riding apparel.
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