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Fashion recruit: the Burberry brand story to promote marketing coup - Women, Wedding - Clothing ind by big tree
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Fashion recruit: the Burberry brand story to promote marketing coup - Women, Wedding - Clothing ind by BIG TREE
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Article Posted: 11/21/2010 |
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Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
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Fashion recruit: the Burberry brand story to promote marketing coup - Women, Wedding - Clothing ind |
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Business,Business News,Business Opportunities
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Angela? Yi Ruizi still remember when I bought the first pieces of Burberry Trench Coat That year she was 21 years old, just graduated from Indiana in New York, a men's clothing store to find a job. Since then, with her Burberry fates got tied. Burberry Trench Coat 1914, this is designed for the British army and later with Audrey? Hepburn and Humphrey? Boge Te lasting bonds of development since then has been a long, until today. Burberry Thames, the new headquarters, Yi Ruizi his wife have restored 108-year history of the company logo, a medieval warrior shoulder and a big banner that the words "Poisson" (start-up time of Burberry sub-brand) and so forth. Hall internal photographs, the above is "Harry? Potter" star Emma? Watson was wearing a windbreaker worth 1300 U.S. dollars, a glass cabinet next to it is the best selling of these years trench coat design. Burberry classic styles already enjoys popular support, its plaid has become representative of the London fashion world, even in bad times, the luxury market, Yi Ruizi not content with his wife better than competitors Sell Amount, for which she aimed at by the network to give the "exchange" charm. Luxury brand fancy Internet Humphrey? Boge Te in the "Maltese Falcon" and the "Casablanca" and other films to coat fame, which has a 95-year mark of the trench coat style remains the Burberry best-selling product. Now, Yi Ruizi wife is the century-old British operators, she hoped to promote the brand on the Internet to attract new era shoppers. Burberry launched a social site "artofthetrench.com", to encourage people to share their web site story on the windbreaker. This is a very creative and her Yiruizifu director Christopher? Bailey's latest move, so the brand's British heritage and more contemporary trademark plaid. Yi Ruizi wife that "While no significant difference compared with the competitors, but this is the difference between our. Some of our competitors born in footwear, bags and some started from doing, and Burberry Li made the coat, we have to do is to maintain the brand's visibility and penetration for all ages. " For luxury brands often unable to resolve on how to sell goods problem, Burberry The move indicates the promotion of luxury goods have a more specific course of action. In fact, many luxury goods companies because of the site as a bargain by picking up a bargain or imitations of the host, rather than set foot in this field. However, with those rich people in developing countries because of old age began to cut on luxury spending, luxury goods site but represents growth prospects. El Salvador? Ferragamo in October of this year announced a plan to open an online shop, after its rival Italian luxury brand Prada, Bulgari also march to the Online Shop, Easter egg hunt for the Tsar The well-known in the world's Clover, also began in September almost exclusively in the online sales of new jewelry collection action. I am China Manufacturers writer, reports some information about door rim lock , filing cabinet keys.
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