Are considered "high-investment, large output" of the outdoor LED large screen, taking the large capital investment, the adjustment period in 2009, under the industry, LED screen, present and future way out? Reporter recently This was related interviews.
Once upon a time, the New York Times Square, Tokyo's Ginza district, Central, Hong Kong bright, bright LED display ads blatantly "teaser" with the past, pedestrians, brings endless reverie.
Soon, this advertising model has been copied to China.
Since 2005, the tulip, the Champs and a number of outdoor LED large screen media company, and gradually the terminal tentacles show in Beijing, Shanghai, Guangzhou, Shenzhen and other major cities in China, a landmark shopping district or a transportation center.
According to public information, as of now, France and Germany the high group, Hua Pingji payments and Credit Suisse, a total of 70 million U.S. dollars capital injection tulip; SAIF to the Champs-media investment 30 million U.S. dollars; Phoenix Satellite Television and the reputation of the Group to the Phoenix metropolitan media injection of 157 million Hong Kong dollars.
However, it seems only a moment s hate.
"Now who will vote in outdoor LED, it may be 5 years in a cave did not come out." VC a smile.
"From the stir-fried into a cold bowl of the" capital of the Han Li Qian Feng, chairman of outdoor LED described in the PE / VC, where the situation.
Are considered "high-investment, large output" of the outdoor LED large screen, taking the large capital investment, the adjustment cycle industry in 2009 under its present and future way out? Press recently have been related interviews.
"Staking their claims" after-effects
An investor believes that a large outdoor LED screen not cheap, but business owners and investors expectations of future ads too optimistic, so be willing to "throwing money" to buy the advertising space; but with the economic down cycle the arrival of "consequences" also arrived.
"Fight is speed," Two years ago, an advertising entrepreneur, turned Sharu Outdoor LED large screen market, that a large LED screen in the outdoor market, the speed of enclosure is the most important, "as fast as possible , circle the advantage of more standard spaces, formed a certain scale of the advertising network networks. "
In fact, in the field of new media outside of China, "started taking" almost every company's primary development strategy.
According to report, the domestic carrier to LED screen media company focused on two main areas: transport sector and the business district. Tulip, Champs, Phoenix City Media, is a business district, CBD, city landmark rent reduction as the goal; high-iron media, the media focus on high-speed rail operations; high the more the media is the subway, the LED media operators; Media is designed to do the airport terminal's LED media.
But the LED display cost a lot of money, allegedly, a screen itself must spend tens of millions or even tens of million plus city municipal, lease, approval, "Every channel must pay."
"The LED screen media company to do it, started taking, not necessarily to make money, some companies started taking the contrary, it caused the collapse of the." Independent investor Lin Chen had told reporters that Lin Chen is an early investment in the media tulip one.
"For a large outdoor LED screen, this is a single screen in accordance with whether the money terms," Managing Semantic View Hina analysis, "So, the number of big screen is not important, because the location is not good, there is no way make money. "
Fabric Albert's paternity Kai Wei believes that the first half of 2005 to 2008, outdoor LED business is not a good time to get to most of the company at that time did not take to lower the cost.
"Their expectations of future ads certainly very high, so be willing to throwing money to buy the advertising." Han Li Qian Feng Capital Partners that.
But as the financial crisis, the economic down cycle occurs, outdoor LED large screen that the first high-yield based on the expected future advertising under the first of the high investment, its return on investment cycle and return on investment are subject to greater impact, pressed for cash flow, it is a large outdoor screen for entrepreneurs and investors feel anxiety.
Analysys International reported that a recent analysis of the financial crisis brought about by the adjustment of the economic cycle, reducing marketing budgets of their main advertising, luxury goods, automobiles, real estate advertisers on marketing investment has been reduced in the short term for to such customer-oriented LED large screen media a great impact.
Previously in Shanghai's Xintiandi, Huaihai Road and other places in Paris Spring LED screen observation.
In the new world, security told reporters, where the largest LED screen is new ground before the play UME Cinema's movie trailers; present, in addition to trailers, the repeated number of times is more of a media company's own ads.
About half an hour's stay at the press of time, Huaihai Road, the Paris spring LED screen in 3 minutes, 3 times a broadcast media company in their advertising.
Another insider told the newspaper, a position more toward the front of the outdoor LED media signed with the investors known as "gambling with the agreement," the "commitment to fiscal 2008 net profit of 400 million U.S. dollars, but also 40 million sales this year about the yuan, but also pay front fees, depreciation charges and other screens are certainly did not meet requirements of the bet. "
In Analysys International analyst Zhou Haiquan new media seems to remove the economic crisis outdoor LED screen the impact of advertising, the media does not rule out the poor location of the factors.
According to CTR Market Monitoring Report, 2008 China's advertising market was active in state, put up 15% of the total, reaching 441.3 billion yuan. CTR Market Research Tian Tao, vice president of the view that the macroeconomic situation as the market's pessimism is expected to focus on the outbreak in 2009, in 2009 China's advertising market as a whole appear brakes almost certain.
Analysys International said in a recent report,?? And automotive industries. Outdoor LED large screen media is greatly dependent on these two industries is the ratio of the two largest customers, now these two industries have entered a cooling-off period of adjustment, which is a large-screen outdoor LED media development in 2009 brought new challenges. I am China Manufacturers writer, reports some information about mcdermott pool cue , mcdermott pool cues.
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