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Avon Colgate alleged breach of publicity in the United Kingdom have been stopped - Avon, Colgate - by big tree
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Avon Colgate alleged breach of publicity in the United Kingdom have been stopped - Avon, Colgate - by BIG TREE
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| Article Posted: 11/11/2010 |
| Article Views: 30 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
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Avon Colgate alleged breach of publicity in the United Kingdom have been stopped - Avon, Colgate - |
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Business,Business News,Business Opportunities
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Released a report this morning said that Colgate toothpaste and Avon were a face cream ads are misleading and exaggerated the effectiveness of the phenomenon, now the British Advertising Standards Authority has ordered the ads off the air two manufacturers.
Avon exaggerated the effectiveness of advertising was stopped
Thermafirm Cream British Advertising Standards Authority noted that the Avon in the product advertised, Thermafirm cream is "Lifting the New Wave", blend "triple sonic technology" and "supersonic strengthen the yeast" and "unique skin care technology "breakthrough," adding natural ingredients to tighten the skin layers, "easy to use at home," just three days we will have a more compact skin. "
British Advertising Standards Authority believes that this slogan has greatly exaggerated the effectiveness of the product, there are many consumers questioned the effectiveness of the product; and that the ads mislead consumers into believing, the effectiveness of the product the same as with surgery lasting . The Advertising Standards Authority in consultation with experts, considers the effectiveness of Thermafirm cream and moisturizing cream without, respectively, there is no evidence that it can compact the skin, determined the content of misleading advertising, to order Avon ads off the air.
Accused of misleading customers Colgate toothpaste
British Advertising Standards Authority on the Colgate " dentists recommend Colgate toothpaste," the advertising slogan raised two issues, namely, mislead consumers understood as dentists recommend Colgate toothpaste than recommend other brands of toothpaste, Colgate 2 is misleading to consumers that All products have received medical authorized professional dentist. The Advertising Standards Authority by dentists telephone survey shows that Colgate publicity is "misleading."
British Advertising Standards Authority, taken in the telephone survey method is to dentists who asked questions, recommend what brand of toothpaste to the consumer, not the dentist asked, "do you recommend Colgate toothpaste." Open inquiry in such manner, the dentist's answer to the actual multiple brands, in addition to more Colgate was recommended, there is a another brand of toothpaste is also highly regarded. And " dentists recommend Colgate" means the advertising dentist's professional identity of the product, but Colgate did not get written approval from dentists.
The British Advertising Standards Authority has ordered the manufacturer Colgate-Palmolive off the air the ad. Meanwhile, Colgate's 4-brands products, pharmaceutical products in the United Kingdom under the license law, nor to accept the recommendation of health experts.
Alert: 43% failed quality testing of some products such as Dior Chanel was ordered to Withdraw
Colgate and Avon said the two British companies do not exist in misleading advertising behavior. Colgate said that every year they commissioned a survey organization to survey dentists and hygienists to do, the results show of them do have Bacheng recommended Colgate toothpaste. The Avon said, had invited 152 women in eight weeks of the study, verify the effectiveness of the product, but advertising does not claim Thermafirm and thermal effect of pulling the same dough surgery, there is no known Thermafirm lasting results.
Relevant person in charge of China Advertising Association, said that at present there is no detailed regulation of China's advertising industry standards. What specific actions that are misleading to consumers, which are exaggerated results not clearly defined. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as ostomy pouches , microtomes.
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