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To enter the Japanese apparel market, China's Internet sales by big tree





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To enter the Japanese apparel market, China's Internet sales by
Article Posted: 11/08/2010
Article Views: 33
Articles Written: 1033
Word Count: 724
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To enter the Japanese apparel market, China's Internet sales


 
Business,Business News,Business Opportunities
Internet sales currently in China, all of the most rapidly developing areas of consumption. Internet shopping population has reached 100 million, the market size is expected to more than 5 trillion yen this year, three years later to reach 13 trillion yen. Many Japanese companies are trying to enter this area, they encountered many unexpected difficulties. We should seize this opportunity to explore the necessary conditions were.
    Where the customer Eslite Corporation (VANCL) as related to the sale and network access to venture capital companies, although little known in Japan, but in China this year, suddenly became very famous. The company will be headquartered in Beijing, starting from October 2007 through its own Web site to sell clothing. Since then, only after two and a half years, have become now in the field of the most watched network marketing company. The company's founder, CEO aged very direct so said: "In China, even Uniqlo, we can not lose." The confidence in the end come from? Let us first look at their amazing growth. 2009 sales of 600 million yuan (about 7.8 billion yen). From their first year of 5 million yuan (about 65 million yen), it seems within their 2-year sales growth of more than 100 times, the company also expanded the number of employees to 900. They just recently moved into the gold zone office.
    One of the world's big four accounting firm Deloitte & Touche in December last year published a report entitled Asia Pacific Technology Fast 500 of the report, which surveys over the past three years by the growth rate in sales of high-tech Asia-Pacific region received venture companies to rank the results where off Eslite first place. Integrated into the report the top five are operating SNS site in Japan GREE. Although it allowed us to see the results of their efforts, but the growth rate is GREE VANCL more than 10 times.
    From the network, China's "UNIQLO"
    VANCL the CEO President Chen, aged 40. He was acquired in 2004 by the U.S. Amazon, China's first Internet sales site Joyo a founder of the field of network marketing is a very famous person.
    President Chen has done in Beijing, a newspaper reporter, had many unusual experiences. When asked about their reasons for the company's growth, he said some modest: "China's Internet users and the sharp increase in the number of online shopping, I am just lucky, catch a good time for nothing more."
    Indeed, VANCL development is based on the popularity of the Chinese Internet momentum. Chinese Internet users in late 2009 over the same period the previous year increased by 28.9 percent, an increase of 300 million 8400 million, an increase of nearly 3 years between 3 times. Online shopping in 2009, more than 1 million people, the market scale compared with the previous year increased by 3 trillion 230 billion yen. As long as this trend is not recession, expected in 2013 will reach 1 trillion yuan (about 13 trillion yen).
    Of course, VANCL's success is not just to catch up with the trend of the times. In China, the apparel is done online, one of the largest trading market in the area, so competition is fierce. VANCL to stand out because it was made in the network the more special it was a bold marketing strategy.
    In the clothing industry, SPA (specialty retailer of private label apparel) has become a successful example. The VANCL become the online version of SPA can be referred to the new sales model.
    VANCL the distribution of goods, personally planned entirely by design. Headquarters in Beijing with product planning department, and world-class fashion designer work together to develop products. The production was commissioned by Zhejiang Province in western countries mainly export-oriented garment manufacturers. These are, and SPA is the same as usual.
    But its greatest feature is not the actual shop. Clothes are usually worn in the store after the interview to buy, and service attitude are also important. Although the clothing is not very suitable for Internet sales, but VANCL had the courage to take on Internet sales in particular ways.

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