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Japanese media: Sony plans to open factory outlet stores around the world - Sony, 3D TV - household by big tree
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Japanese media: Sony plans to open factory outlet stores around the world - Sony, 3D TV - household by BIG TREE
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| Article Posted: 11/06/2010 |
| Article Views: 10 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
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Japanese media: Sony plans to open factory outlet stores around the world - Sony, 3D TV - household |
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Business,Business News,Business Opportunities
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< BR> According to Japanese media reports, as
Sony
Nagoya branch of the high-profile opening of the Exhibition Hall will be upgraded to a Sony showroom factory outlet store strategy was officially launched.
<BR> <BR> Click here to view all news photos
<BR> Alleged that the previous showroom of different types of stores, store display Sony 3D
TV
, Game consoles, laptops,
Digital
Cameras and other goods on display the latest technology products, ventricular function, the increase in POS cash register, selling hand configuration, the configuration of support functions,
Sell
Function further highlight, Factory Outlet strongly evocative. Prominent feature is that, in addition to store the number of visitors for statistical counters, all shop display of prices of goods are equipped with signs; and to provide explanation in addition to the original
Service
Field guide to explain transition to the provision of goods sale and purchase of consulting services to hand-based staff, but also equipped to provide clearing services to buy POS cashier. In addition, the store also offers the Sony store card issuing services, where purchase of Sony products in the store or to visit the customer, may be the appropriate gift or cumulative points. From this point, the shop APPLE direct sales stores and sales functions have been very close.
<BR> Another report, in addition to the Sony shop in Nagoya, the Ginza, Osaka 2 Sony fashion stores, is also set up to accept orders to open the information terminal. But now, at Osaka Umeda Sony fashion shop, display room, as the characteristics of goods is still strong; the Tokyo Ginza Sony Building, a layer of Sony fashion shops, the main function of the future will be all Sony products exhibition.
<BR> In fact, building the Sony outlet store comparable APPLESTORE system, Sony chairman Howard Stringer has been a "Sony recycling" an important part of recycling strategies. So far, Sony's direct sales stores in the world offering the unity of the name is still SONYSTYLE (Sony fashion), but as one more reason STYLE Sony direct sales stores to be diluted. The Nagoya store is not followed the previous name, but directly into SONYSTORE (Sony store). Therefore, also prompting speculation in the future Sony fashion brands will be gradually weakened and replaced by a more direct Sony store brand. Maybe in the near future, the Ginza Sony store, Osaka Sony store will officially appear in the view among the people.
<BR> In addition, although Sony will come to shop in Nagoya on the number of target store initially 3 million (equivalent to Sony's fashion shop in Osaka is 2 times). But the store opened just two days, that is, to store a record number of over 2 million records, the shop manager is given the "number of months to shop off challenge goal of 5 million people," great faith.
<BR> However, most people worry about the Sony store is the sales function is enhanced after the existing Sony will not affect the dealership, or Sony's self-built channel strategy will not bring on the motor Yamada, Yodobashi camera, LAOX distribution outlets such as the impact of the current negative effects?
<BR> The face of market worries, Sony executives said the: "(Nagoya Sony store) sales goal is the final final." He also said that the store is selling so much, "store", it would be called a support around the dealership to sell Sony products to better marketing "point." Another senior said: "Nagoya Sony store will do some sales, but so far to earn that money can not offset the cost of such shops do not take into account the fundamental problem. We are aware that the market will have a variety of argument, also a spillover effect is inevitable, but we hope for all sides to pursue a kind of comprehensive benefits, not just sales. "The top is further Nagoya Sony shop located in the" living together, set off to send customer. " Called the main function will be launched as an information base, played together the first customers, then customers, "free (description)" to the surrounding stores sales to build a local dealership, "living together" and information channel.
<BR>, However, some experts believe that this is only Sony's existing distributors to avoid a clever offensive language. In addition, for decades,
Matsushita
SPS factory direct sales system, and Sharp, Toshiba, Sanyo, Sony and other specialty channels, has remained relatively balanced competition, Sony's strong
Chemical industry
Factory outlet store system initiatives may not be able to break the balance, so do not rule out Sony's current extra caution may be a possibility.
<BR> Finally, the correlation analysis that, as will the Nagoya Sony store Sony model copied in China and other overseas markets as well as the specific timing, There is no clear message. However, standing in "messenger Sony resurrection," Mr. Stringer on the position, perhaps even more hope that the Sony Factory Outlet will be open to all over the world, to advance the "technological madman," said the enterprises "technology +
Marketing
"The resurrection of a dream. I am China Manufacturers writer, reports some information about wood lateral file , two drawer file cabinet.
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