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The most attractive prices when the real discount card household appliances? - Gome, Suning, Yongle by big tree
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The most attractive prices when the real discount card household appliances? - Gome, Suning, Yongle by BIG TREE
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| Article Posted: 10/29/2010 |
| Article Views: 30 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 759 |
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The most attractive prices when the real discount card household appliances? - Gome, Suning, Yongle |
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Business,Business News,Business Opportunities
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"And Supermarket Compared Home Appliances Membership card store has quite flashy, it is difficult to
Consumption Were able to enjoy their price. "Mr. Wang Dongcheng District, such complaints. And Mr. Wang, like many home appliances membership card users have in mind the existence of such doubts.
This, the appliance store yesterday (October 23, 2007) Frankly responded that although the members of the large number of household appliances, but in fact against the member
Service The content is not more generally have more "virtual." Given this situation, stores are looking for a breakthrough, and the corresponding membership card upgrade, when members are expected to enjoy the price directly with more value-added services.
Confused Difficult with membership card to enjoy discount
"The same as the membership card, but both can enjoy the benefits are quite different." Reflected Mr. Wang said, with membership card at the supermarket can directly enjoy the member price, and in the appliance store membership card from almost not contribute significantly, in addition to integration available with certain gifts, the prices are basically no benefits. "This card also lost its original meaning." He said.
In membership development, the Dongguan appliance store although it off later the rapid development of the overall number also extremely alarming.
It is understood that fashion Electrical Be the first since 2006, home appliance stores in Dongguan, started the "membership", members are now over 100 million total. Suning and
States United States Dongguan settled after the member has accelerated the pace of expansion. Related statistics show that consumption of only the second occurrence of the effective membership in Dongguan Suning will reach 5 million workers, and Dongguan, the number of countries members of the United States tens of thousands of people.
"Status on the membership cards, the entire household appliances have become more 'virtual'." Dongguan a veteran of home appliance stores, said store card stays in the sort of consumer information at this stage, the price and not been put.
Moves Upgrade membership card store change
"Earlier in the price, the basic and non-members as members, this phenomenon has attracted our attention." Fashion appliance market development department staff Weihua said. The store is considering for its members to provide more value-added services, and may make some concessions in price.
"In the membership card upgrade, we also resorted to heavy fist." Dongguan Suning market
Plan Minister Yin Wenjun said. Starting this month, will the original Puka, Silver, Gold,
Diamond Card the old version of the four levels of membership card, a comprehensive upgrade to unified version of the "Diamond Level membership card." Consumers who purchased the product and get the high points will be directly used as cash for its second consumer. If using points to buy
Computer , Mobile , Digital The designated goods, may enjoy preferential integral value 130%, while the purchase of air-conditioning, refrigerator, washing machine,
TV , Oil stoves and other hot merchandise designated, can enjoy as much as 150% of the integral value of the discount.
General Manager of Dongguan China I just also said the United States, States members of the United States national anniversary celebration will be baked in the near future, members will be sure to get more concessions, "the relevant scheme currently being developed."
Sound Most attractive price to consumers
"To put it bluntly that the membership card is one of the promotions, but the careful consumer will often find that, holding the number of membership cards and can not get benefits."
Carrefour Dongguan area that a manager surnamed Wang, membership card phenomenon not only in shopping malls, supermarkets are more common, but also in the appliance store has become a major selling point. But in fact the final card is not "benefit" members, as more stores only as a means of gathering information.
She said the key is to look at in terms of the members return to the specific, if the return would have significantly more competitive, and these prices will no doubt be the most attractive. Only in this way, membership cards will really cultivate loyalty of consumers, and ultimately activate the potential of their consumption, or may be a gimmick. I am a professional writer from China Manufacturers, which contains a great deal of information about sea chaser , rigid hull inflatable boat, welcome to visit!
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