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Foreign Giants Out Of The Chinese Market: Foreign And So Far No Chanting by big tree
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Foreign Giants Out Of The Chinese Market: Foreign And So Far No Chanting by BIG TREE
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| Article Posted: 10/24/2010 |
| Article Views: 34 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 583 |
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Foreign Giants Out Of The Chinese Market: Foreign And So Far No Chanting |
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Business,Business News,Business Opportunities
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Recently, media have reported that Matsushita Kitchen appliances will be out next year, China; then
LG Microwave ovens LG has also been abandoned by its headquarters on the microwave's attitude to "let the market decide the fate of it, the company will focus on other product lines", in other words is left to its own devices; Similarly,
Samsung Microwave and Bosch Water heater Shutdown message was confirmed by their respective headquarters. Samsung products sales director Lvrui Ming Beijing introduces a dealer, Samsung microwave oven in the country mainly due to shutdown the market price is too low domestic microwave oven, basic unprofitable.
States United States , Dazhong and Suning stores in the adoption of three sales staff also confirmed to reporters that the two products that have been withdrawn
Home Appliances Marketplace. Appliance enterprises in China for foreign collective contract front, Wen Jian Shen appliance industry observers think that: the collective withdrawal of foreign capital actually caused by foreign companies operating in China, the phenomenon of a total loss of the outbreak?? Foreign "monk" is hard to read Chinese "Classic."
Years, foreign companies has been seen as a booster for the development of domestic appliances business, they enter China, to domestic enterprises in the internal management, organizational structure, product development, brand planning, development strategy, marketing and other links development and promotion are given greater help.
Success in bringing the same time, the development of foreign companies have encountered a great challenge. On the one hand, the rapid rise of the domestic counterparts, in product development, cost control, large-scale effectiveness achieved significant development. On the other hand, the lack of foreign understanding of Chinese market, the development of strategic blindness and bigotry cause sustained loss of many enterprises. At present, China is still a developing country, in recent years, the release of the domestic market and stimulate consumption and more concentrated in low-end market, products in order to promote dominant.
Should be said that the contraction of foreign capital to China's home appliance industry front will bring new opportunities. In the previous development, Chinese enterprises by learning and imitation of mature foreign experience and advanced technology, was a turning point in its development, large-scale benefits, significantly improve the overall competitiveness, development strategies are increasingly clear.
But now, many Chinese enterprises in the development of strategy, scale balance profits, marketing means there are still large enough. Many companies blindly committed to large-scale expansion, profit improvement is not obvious, and even some business expansion in the loss of the edge of the scale is clearly worth the candle. Secondly, in the marketing, the many companies but the price graph, ignoring the technical R & D, product innovation, channel optimization, effective management and other sectors of investment, enterprise development, showing abnormal status, firm size and operating results appear inverted. In addition, the company's development strategy is too impulsive, some foreign companies to start following the high-end transformation is doomed from the start of the business will suffer decline in sales, profits, etc. to enhance the resistance was not obvious, which had necessitated the development of home appliance enterprises to implement the diversification strategy.
[Key words]: Foreign giants Matsushita Electrolux Comment Large In Small I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as gold snake jewelry , spinner ring.
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