The Queensland of Australia is one of the fastest growing tourist regions in the world and Australia really knows how to sell this region to the public. With so much sunshine, they have for a long time been calling the Queensland the Sunshine State and with good reason as there is very little rainfall in this region, another factor that also makes it an excellent tourist region year round. In order to make another push in the tourism department Tourism Queensland will be introducing a new slogan for the region at a event on the Gold Coast. The newer slogan, Queensland, Where Australia Shines, will be replacing the old one, Where Else But Queensland. The new slogan is a better choice for the area. You might think changing a slogan won't be very impactful but when you realize there will also be four million dollars invested in this campaign, then you know tourism will get a big boost. This region will get some additional attention when Oprah comes to visit. This will be a global campaign, comprehensive in it's scope to reach out and encourage people to come. This region should recieve more visitors as it has fantastic beaches and weather which makes it a wonderful destination for tourists. This area also contains the Great Barrier Reef and the Daintree Rainforest so it has a fantastic natural importance also. The new slogan is a good informant for the visitors to tell them not only about the Queensland with all it sunshine but also about the natives who live here. There will also be new brand campaigns launched for the Sunshine Coast, Tropical North Queensland, Gold Coast and Brisbane in the year to come. The unveiling of the new face for Australia is being done along the gorgeous Gold Coast. There are many people who feel that it is definitely time for the new slogan as the current one has been in use for promoting the Queensland for twelve years. So the time for a change is now, and it will present a fresh appearance for those around the world as they think about this region full of beauty. Before you create any online bookings for Australia hotels visit goldcoastinformation.com.au today to discover the region. Goldcoastinformation.com.au can help you with many things including finding a Gold Coast accommodation if that region is attractive to you.
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